Expanding its presence in Asia, high-end wheel manufacturer Rolf Prima has partnered with two new distributors for South Korea and Indonesia.
Neofly has signed on for South Korea and Spectrum Bikes for Indonesia.
“The demand for engineered, hand built wheels has been growing quickly in these markets,” said Rolf Prima owner, Brian Roddy.
“We are pretty particular about who we distribute through because we want to work with distributors who understand and can service the high-end.
"Both Spectrum Bikes and Neofly appreciate that all Rolf Prima wheels are hand built in the US and currently work with shop owners and dealers who are looking for this level of wheel.”
Both Neofly and Spectrum Bikes have started receiving 2011 Rolf Prima models and will be stocking and providing service for the complete Rolf Prima line.
These latest deals in Asia build on Rolf Prima’s international expansion plans. At the end of 2010, Rolf Prima expanded its international distribution footprint by adding distributors in Spain, the Czech Republic, New Zealand and Brazil.
