High5 has launched a new Peanut flavour variant for its EnergyBar range.
EnergyBar is positioned as ‘a healthy snack with a balance of simple and complex carbohydrate from fruit and grains that taste great.’ Each bar provides one of your 5-a-day fruit / veg portions. From a texture point of view, the bar is ‘moist, easy to chew, does not melt in the heat or become hard in the cold.’
Tim Atkinson, Development Director at High5 said, “We are delighted with the new flavour. It has been a huge hit with our testing team during the development process.”
Designed for sports use, High5 notes that its EnergyBar has been used for: long distance triathlons, enduro MTB events, hill walking, multi-day endurance racing, cyclo sportives, hill walking, trekking to the poles, cross pacific rowing and swim meets. According to the company, it’s also great for carbo-loading.
High5 is a UK company providing leading sports nutrition that is ‘scientifically formulated, 100% fit for purpose and with natural flavours for a great taste.’ The company designs, develops and manufactures its own products to ensure they represent state-of-the-art nutrition technology.
With an endurance sport and outdoors pursuits positioning, High5’s wide range of bars, gels and drinks ‘fuel many of the world’s best athletes in the toughest competitions.’
