Known for industry-leading precision craftsmanship and a dedication to premium high-performance bicycles, BMC Switzerland has signed up Verde PR & Consulting as its public-relations agency of record in North America. The partnership will focus on bringing added brand awareness to BMC’s domestic mountain, road and triathlon bikes, as well as sponsored riders.
“Partnering with Verde is the ideal choice for BMC to help grow the brand in the US market,” said Karim Pine, General Manager of BMC in the USA. “With innovative technology, a talented roster of sponsored riders and a steeped history in high-performance products at BMC, our aim is to build greater domestic brand awareness.”
Pine added, “Our Director of Marketing, Matt Heitmann, will work closely to leverage Verde’s knowledge of the bike industry to focus on strategy and execution in taking BMC to the next level.”
Setting the bar high with Swiss precision and attention, BMC builds and develops ‘unique bikes to offer the perfect ride to discerning customers.’ Verde will implement strategy in line with BMC’s marketing goals to further promote the brand’s high-end road, mountain and tri bikes and the rollout of new 2013 products in the US.
Efforts will also hone in on BMC’s top-level offerings and athletes. Domestic US sponsored riders include: mountain bike pro Stephen Ettinger; Olympic triathletes Greg and Laura Bennett; inspiring ex-military turned Paralympian cyclist Steve Peace; alongside Argentine pro triathlete and four-time Ironman Champion Eduardo Sturla.
Verde will employ integrated brand communication strategies to support BMC’s sales, marketing and business-growth goals. Verde’s efforts will aim to create broader reach and visibility around BMC’s high-production standards and highlight the competitive integrity of the BMC team.
“Verde’s built a solid reputation in the cycling and outdoor active lifestyle markets over the past 11 years and with this experience, we’ve amassed strong capabilities to support BMC’s goals,” said Kristin Carpenter-Ogden, CEO and founder of Verde.
“Our team is well positioned to expand BMC’s strong and authentic reputation in the cycling market and we very much look forward to a long-term partnership to continue to grow the excellence of the BMC brand.”
Verde PR celebrates its 11-year anniversary in 2013. The agency was founded in the active lifestyle, outdoors, cycling, snowsports, fitness, travel and sustainable-products markets. With offices in Jackson, Wyoming, and in Durango and Boulder, Colorado, Verde’s team ‘lives the mountain sport lifestyle with passion and authenticity.’
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