Scott Tucker, the former President of trail running shoe specialist Montrail, has joined Pearl Izumi and will take up a new position as Director of Run with the Louisville, Colorado based company.
The formation of a separate Run business unit has been incubating for the past year at Pearl Izumi, and follows on the heels of the company assembling its first Run-specific sales organisation that focuses exclusively on the run specialty channel.
The new business unit will support the company’s growth in the run footwear and apparel categories and will deliver increased momentum with Pearl’s current run specialty partners.
“Scott Tucker is the perfect leader to help the brand expand in the run channel,” said Pearl Izumi CEO Juergen Eckmann,
“His extensive experience in the Run category in product development, operations, sales, and branding – combined with his entrepreneurial background – made him the perfect fit for the brand and our company culture.”
Chuck Sanson, Pearl Izumi’s National Sales Manager, will continue to lead the sales team in the US market, and has been instrumental in the development of the newly-formed Run sales force.
Pearl Izumi’s continued focus and product direction will be in the performance road, trail and triathlon categories.
Most recently, Tucker has served as Director of Running for Scott Sports, the diversified bike, run and outdoor manufacturer, where he was responsible for sales force formation, marketing and operations for the division.
Prior to that, he founded Cova25, an innovation agency aimed at creating customized footwear. From 1995 to 2007, Tucker was at Montrail Inc in Seattle, where he served as President. In that role, he was responsible for all branding initiatives, product development, operations, sales and finance.
He helped grow Montrail’s global sales from US$1 million to US$16 million at the time the company was sold to Columbia Sportswear in 2006.
