The world of cycling is already gearing up for the 20th edition of Eurobike, the international bicycle trade show, held from 31 August to 3 September 2011, on the shores of Lake Constance in south-western Germany.
According to the event organisers, interest throughout the industry remains high, with participants from six continents slated to attend the event in Friedrichshafen. Plans for the leading international trade show’s 20th anniversary are in high gear, with over 1,000 exhibitors signed up so far, covering all areas and facets of the global bicycle industry.
“Eurobike presents the latest trends and innovations,” said Klaus Wellmann, CEO of Messe Friedrichshafen.
“Attendees at the trade show can see how the industry ticks,” added Eurobike Project Manager Stefan Reisinger.
Both are confident that the cycling exhibition on Lake Constance is the hub for the global industry.
This year the global show is already poised to reach last year’s benchmark of 1,100 exhibitors from 42 countries (68% of whom were from outside Germany).
Exhibition space in 2010 also achieved new dimensions, with 100,000m2 across 14 exhibition halls, plus the eastern and western open-air grounds.
But growth isn’t everything – maintaining the trade show’s high level of quality is also a top priority for the organisers.
Eurobike starts on Wednesday 31 August and ends on Saturday 3 September 2011, when the show will be open to the public. Attendees from the trade as well as journalists can get an advance look at the industry’s newest arrivals on Tuesday 30 August, the day before the exhibition begins.
More than 100 international exhibitors will be present at the fifth Demo Day to show off their newest products to trade attendees and offer test rides.
The global show not only covers the entire spectrum of sport and city bicycles, but also features a prominent showing of e-bikes, as well as opportunities for test rides.
“Eurobike is more than just a trade show,” said Stefan Reisinger. Along with the Demo Day, the Eurobike Award will once again highlight the most innovative products. The Eurobike Fashion Show, Bike Course, Travel Talk and Holyday on Bike are all among the exhibition’s highlights, and the island of Cyprus will present itself for the second time as a cycling destination.
Eurobike 2011 will kick off under the theme ‘Bike – Fit for Future’, offering specialist presentations and information for professionals from the bicycle industry.
More than 40,000 visitors from over 100 countries are expected to be in attendance at the industry’s meeting place, along with 1,700 journalists from 35 countries.
