Interbike, the largest bicycle industry trade show in North America, has added Sarah Timleck to its team as Director of Marketing. Timleck, a 10+ year veteran in the motorcycle industry, brings a unique skill set to the position – with experience in special events, publishing and trade shows.
Timleck replaces Elayna Caldwell, who left Interbike to take a brand management position with SRAM in December.
“Sarah should be a great addition to our team,” said Pat Hus, Interbike’s Managing Director. “She has proven herself as an innovative thinker in the motorcycle industry and she brings a tremendous track record of putting on world-class events.
“There are many similarities between the moto and bike industries, and I think she will bring a fresh new perspective and really add to the momentum we’ve started here at Interbike.”
Timleck will be responsible for all marketing efforts for Interbike, Health+Fitness Business Expo and the IBD Summit. She can be reached via sarah.timleck[at]nielsen.com or +1 949 226 5705.
Interbike is the North American bicycle industry’s leading business to business event, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. Established in 1982, the show gathers more than 1,200 cycling-related brands and more than 25,000 total attendees annually.
