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Chain Reaction hits the high street

Online cycling retailer Chain Reaction Cycles, ‘the world’s biggest online store’, has confirmed it is opening a stand-alone outlet in Belfast, Northern Ireland, this year.

With a long history in bike retail, Chain Reaction Cycles was originally established in 1985, as Ballynure Cycles. The company has since grown from a small family-owned bike shop to an online bike retail giant.

Going back to its high street roots, the company believes it can leverage its expertise onto the high street with a new state-of-the-art outlet.

According to Jim Berkeley, Head of Retail at Chain Reaction Cycles, “This is an incredibly exciting time for us, transferring our years of knowledge, buying power and service to the high street environment.

“We can’t wait to offer customers – both new and existing – a high quality face-to-face service which will mirror the high level of support we currently provide our online customers.

“We love ‘all things bikes’ at CRC and are committed to offering quality stock and great service to our customers, enabling more cyclists, triathletes, swimmers and runners to benefit from our great value products.”

www.chainreactioncycles.com