Following a strategic partnership with its spoke and hub suppliers, wheel specialist ENVE will now be offering its 25, 45 and 65 Classic rim models as complete builds on DT Swiss 350 hubs. The addition of this new DT spec to the brand’s current hub offerings allows for the American Made ENVE Classic rims to be offered at a new price point. As noted by the US wheel specialist, this is ‘without sacrificing ENVE’s known and proven ride quality and durability.’
The ENVE Classics were introduced to the high-end wheel market in 2007 and have steadily forged a niche in the competitive carbon fibre wheel market with their ‘innovative features, trusted durability and unique ride quality.’
Company CEO Sarah Lehman said, “Our Classic wheel line represents the heritage of ENVE design and technology. Being able to share these technologies with more cyclists is exciting for us since it’s all about the ride experience at ENVE.”
ENVE’s technology innovations, which were born with the Classics, include: Molded in Spoke Hole Technology (US Patent No. 8,313,155), engineered carbon brake surfaces, fully removable bladder systems, and dedicated US rim manufacturing. The company notes that when all of these technologies come together, the result is an ultra-durable carbon fibre wheel set that is designed and tested to be used as both a training and race wheel.
ENVE Marketing Manager Jake Pantone commented, “From the beginning, consumers and dealers have expressed their desire for a lower entry point to an ENVE wheel set, but to do so would have required a departure from ENVE’s core competencies. Ultimately we found a creative solution and are able to offer the consumer a light-weight American built rim, DT Swiss hub, bladed spokes, and ENVE’s 5-Year warranty at an excellent price point.”
ENVE expects to begin shipping the DT350 Classics wheel by the end of February 2013.
Specifications – 2013 ENVE Classics w/ DT350
| Model | Hub |
Front (g) |
Rear (g) |
Total (g) |
Spoke |
Hole Count |
US$ MSRP |
| 25 Tubular | DT350 |
513 |
651 |
1164 |
Mach Prime |
20/24 |
$1,850.00 |
| 45 Tubular | DT350 |
558 |
696 |
1254 |
Mach Prime |
20/24 |
$1,850.00 |
| 65 Tubular | DT350 |
623 |
761 |
1384 |
Mach Prime |
20/24 |
$1,850.00 |
| 45 Clincher | DT350 |
713 |
851 |
1564 |
Mach Prime |
20/24 |
$2,050.00 |
| 65 Clincher | DT350 |
763 |
901 |
1664 |
Mach Prime |
20/24 |
$2,050.00 |
>>> Enve Classics Rim Spec Sheet
Located in Ogden, Utah, ENVE Composites is a manufacturer of handmade carbon fibre bicycle rims and components. ENVE is ‘a company made up of passionate cyclists that have created a unique brand and complete product offering based on a riding lifestyle.’ Combined, ENVE employees have over 30 years of carbon and bicycle experience. ENVE designs and manufactures 100% of its rims in the US.
