The European Specialist Sports Nutrition Association (ESSNA) has today announced that leading sports nutrition companies NBTY Europe and BodyBuilding.com are to join its membership.
NBTY Europe, which was founded in the US in 1970, is the parent company of key European nutrition retailers Holland & Barrett and GNC. Bodybuilding.com is one of the leading suppliers of sport nutrition supplements in the world. Both now join ESSNA’s 27-strong membership of manufacturers, distributors and suppliers.
ESSNA recently announced it would expand on its campaigning activity to become a formal trade association and would also take on a role of ‘policing’ the European sports nutrition industry to ensure compliance with EU regulations.
The association is ‘committed to meeting and upholding European Union regulations on the content and labelling of sports nutrition products.’
Dr Adam Carey, Chair of ESSNA, said “We are delighted that NBTY Europe and Bodybuilding.com have taken the decision to join ESSNA. Both are hugely respected companies, and this very much underlines and endorses how we as an organisation are continuing to grow and are respected as the voice of the sport nutrition industry.”
“We hope that others will follow this example and join our efforts to ensure compliance with EU regulations on the content and labelling of sports nutrition products.”
Roger Craddock, Group Legal Director at NBTY Europe said “Being a member of ESSNA demonstrates that we deliver consumer choice by offering high quality products that are safe and appropriately labelled. ESSNA is a very successful campaigning body and we are delighted to be a part of its next step in promoting the sports nutrition industry.”
Mike Casewell, European Market Manager at Bodybuilding.com said “Bodybuilding.com is excited to become a member of ESSNA and looks forward to providing EU brands with a channel for their products. Regulatory compliance remains a top priority for Bodybuilding.com and collaboration with brand owners and regulators is the best method of ensuring compliance, public safety and consumer confidence.”
The European Specialist Sports Nutrition Alliance is an alliance of European sports nutrition companies that was formed in December 2003.
Other members of the alliance include: Adams Food Ingredients, Aminolabs, Body Temple UK, Carbery, CLF Distribution, First Milk, Garnell Corporation, Iovate Health Sciences, Mass Nutrition Kostexperten, Maxinutrition, myprotein.co.uk, NSF, Prometeus, Sci-MX Nutrition, Tropicana Health and Fitness, US Nutrition, USN UK, Volac and Weider Germany.
Associate members of the alliance include: HFMA (The UK Health Food Manufacturers’ Association), Weider Publishing, Fitnessboutique, LGC, Cambridge Commodities, Healthy Inspiration, The Sales and Marketing Partnership and Affordable Supplements.
