Ironman brand owner World Triathlon Corp (WTC) and Subaru Canada Inc have confirmed Subaru as the title sponsor of all 2013 Ironman events in Canada, including the North American Championship – Subaru Ironman Mont-Tremblant on 18 August; Subaru Ironman Canada on 25 August in Whistler, BC; Subaru Ironman 70.3 Mont-Tremblant on 23 June; and Subaru Ironman 70.3 Muskoka on 8 September.
Subaru’s involvement with triathlon in Canada dates back to the mid-1990s with Subaru IM Canada. This involvement grew to include the Subaru Triathlon Series and eventually races from east to west with the Subaru East Coast Triathlon Series, Subaru Western Triathlon Series, the Subaru of Hamilton Running Series and the Subaru IM 70.3 Muskoka.
Subaru’s title sponsorships in Canada now include prestigious IM and IM 70.3 events in Mont-Tremblant, Quebec. This broadening of Subaru’s title sponsorships in Canada ‘reaffirms Subaru’s dedication to promoting healthy lifestyles to Canadians in a family-friendly way.’
TV eye
In partnership with Rogers Sportsnet, Subaru Ironman TV will return with a four-race television series including the Subaru IM Mont-Tremblant North American Championship, Subaru IM Canada, the IM 70.3 World Championship and the IM World Championship.
“We are very excited about reaching the next level of participation with Ironman in Canada,” said Ted Lalka, Vice President of Product Planning and Marketing for Subaru Canada Inc. “Subaru Canada is proud to support healthy, active lifestyles. While we have been a long-time supporter of Subaru Ironman Canada and the Subaru Triathlon Series, becoming the title sponsor of additional Ironman events in Canada was the next natural progression for our brand.”
“For more than ten years, Subaru has been committed to Ironman and we are proud to have them as one of our longest running sponsors,” said Carola Ross, Chief Sales Officer, Ironman. “We are thrilled to see our relationship with them grow and to have them on board as the title sponsor for our Ironman events in Canada this year.”
