Competitor Group Inc (CGI), the leading active lifestyle sports media and event company, has announced two significant new partnerships for its flagship triathlon event, The Nation’s Triathlon to Benefit The Leukemia & Lymphoma Society, to be held in the US nation’s capital on 8 September 2013.
Events DC
Events DC, the official convention and sports authority for the District of Columbia, has signed a new multi-year title partnership agreement with Nation’s Triathlon, which will be designated The Events DC Nation’s Triathlon.
“As a sponsor of the Nation’s Triathlon since 2010, we recognize it as one of the most significant sporting events in Washington, DC, and our enhanced partnership is a great fit with our expanding role in the endurance sports market,” said Erik Moses, Events DC Senior Vice President.
“The growing popularity of triathlon appeals to a highly engaged demographic and delivers an extremely passionate audience. We believe our partnership with Competitor Group represents a perfect pairing; and swimming in the Potomac River is so much more fun with 5,000 of your closest friends.”
Etihad Airways
Etihad Airways will become the new official airline sponsor of the Events DC Nation’s Triathlon, marking the Abu Dhabi-based airline’s first entry into sports sponsorship in the US capital. The deal will see the airline support the Nation’s Triathlon through flight provision for athletes and other promotional activities, as well as forging a partnership between the Nation’s Triathlon in Washington D.C. and the Tri Yas Triathlon in Abu Dhabi.
Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said “We are delighted to support the world renowned Nation’s Triathlon in Washington DC and its sister race, Tri Yas, which takes place in our home of Abu Dhabi.
“Etihad Airways launched its daily service to Washington DC in March this year and the partnership gives us an ideal opportunity to support two fantastic sporting events in two of the world’s leading capital cities.”
“We are extremely thrilled to announce these new partnerships that will enhance our ability to offer world-class experiences in Washington DC,” said Molly Quinn, Vice-President of Triathlon Events at CGI.
“With the addition of these significant partnerships, Nation’s Tri is going international to bring even more participants to Washington DC from outside the beltway and will also ensure that we continue to push the envelope, staging one of the most distinguished triathlon events in the world in our nation’s capital.”
The 2013 Events DC Nation’s Triathlon will take place on Sunday 8 September, welcoming more than 5,000 participants to one of the largest international distance triathlons in the United States. Washington DC’s signature multisport event was managed for the first time by San Diego-based CGI in 2012, drawing entrants from around the world.
The Events DC Nation’s Triathlon is a weekend celebration with a free two-day Health & Fitness Expo and a finish line festival featuring a live band. The prestigious event is renowned for a scenic course that winds through the National Mall and Memorial Parks including a 1.5K swim in the Potomac River, 40K bike course through the streets of Washington and Maryland, before finishing with a 10K run through Washington DC’s historical landmarks with a spectacular finish south of the FDR Memorial.
The triathlon debuted in 2006, drawing a field of less than 500 local participants. Today the Events DC Nation’s Triathlon has annually grown to feature fields of more 5,000 competitors. With nearly 40% of all participants traveling from 46 states, the event annually produces an enormous positive impact for the DC Metro area economy.
The expanded partnership with Events DC represents an ideal opportunity to attract more international participants at a time when the sport of triathlon is experiencing tremendous growth and globalization.
Building off of the success of its seven year partnership, the Leukemia & Lymphoma Society returns as the official and exclusive charity of the event, which is the only triathlon in the country to benefit research toward a cure for blood cancers. Through the Team In Training program, participants have raised more than US$12 million for blood cancer research and patient service programs.
With its spectacular course and world-class reputation, the Events DC Nation’s Triathlon features several races-within-a-race including a Military Challenge, open to active duty military and veterans, CQ-Roll Call Congressional Challenge, open to federal and Hill employees, the Commander-in-Chief Challenge, open to participants from the military academy tri teams, and the Tri Club Challenge, for triathlon club members.
In February 2012, Competitor Group Inc (CGI), confirmed the acquisition of the Nation’s Triathlon and a multi-year partnership with its organising team at Washington Sports & Event Management LLC (WSEM).
www.NationsTri.com
www.EventsDC.com
www.etihad.com
