The organisers of asia bike – China’s ’little sister to Eurobike’ – have released the final figures for the third outing of the trade show, which took place in Nanjing, China, from 10-13 October (with a Demo Day on 9 October).
There were 394 brands on display (of which 80% were international) occupying 36,000 m² of exhibition space (26,000 m² indoors and 10,000 m² outdoors) with a total of 11,674 visitors (7,020 trade visitors as well as 4,654 bike fans on public days).
“After a two-year collaboration with Asia Outdoor, always in late July, we have now successfully established asia bike as a solo trade fair, with an October date,” said Knut Jaeger, the trade fair’s chairman.
“This trade show in early October is an important marketing platform for us,” added Erhard Buechel, Vice President of COLIPED (Association of the European Two-Wheeler Parts & Accessories Industry).
“The organization is very professional and the quality of exhibitors and trade visitors is extremely high. It almost felt like Eurobike had come to Nanjing,” he added.
Stefan Reisinger, Head of Eurobike at Messe Friedrichshafen, was also impressed by the calibre of exhibitors and the exhibition booths. “This level exceeded even the most optimistic expectations,” he said. “It’s clear that Western brands will find great potential for future growth in China’s emerging market for sport bikes and luxury bikes. I was also surprised that asia bike’s first ‘Demo Day’ attracted so many dealers and media representatives.”
A visitor analysis showed that many bike dealers, media representatives and bike clubs had travelled far and wide, even from the most remote provinces of China, to visit asia bike in Nanjing.
“Another interesting new development is that outdoor recreation dealers are increasingly handling sport bikes and bike accessories. We also were very impressed by the number of visitors from Taiwan,” says Richard Li, Director of Asia bike and Asia Outdoor.
Among trade visitors, the average stay at Asia bike was 1.5 days.
The fourth edition of asia bike will take place from 9-12 October 2014, with a Demo Day on 8 October 2014.
