World-beating elite triathletes Alistair and Jonathan Brownlee have confirmed a new partnership with Italian saddle specialist fi’zi:k. The brothers have long been fans of fi’zi:k products, finding them to be ‘comfortable and well made.’
“We have been using fi’zi:k saddles for the last couple of years and have found them to be the most comfortable saddles out there – just what you need to run fast off the bike,” said Alistair Brownlee.
fi’zi:k will provide Alistair and Jonathan with Arione 00 and Arione K1 saddles respectively, together with Superlight handlebar tape.
fi’zi:k is equally enthusiastic about this relationship. It renews the company’s commitment to improving triathletes’ racing and training experience, testing and developing new products with the highest class of professional athletes such as Alistair and Jonathan.
As the company notes, the pro athletes’ feedback after rigorous training and racing (much of the former being in the UK climate!) is the best possible testing ground.
Nicolò Ildos, Marketing and Sponsoring Coordinator said “The fi’zi:k brand represents beauty, speed and passion. It has associations with the freedom of racing and allows enthusiast cyclists around the world to identify with the feeling of the fire of competition.
“Who better to be ambassadors of this freedom and feeling of competition than the Brownlee Brothers? They continue to beat the competition, worldwide, and continue to strive for ITU World Triathlon dominance. We at fi’zi:k wish them all the best for their 2014 season.”
Alistair Brownlee is the current Olympic Triathlon Champion. He was the first athlete to win the World Junior, World U23 and World Senior titles. He has won 15 of the 21 ITU WTS races he has started.
Jonathan Brownlee is the 2012 Olympic bronze medallist. He’s won World U23 and World Senior titles. He has also finished every triathlon on the podium since July 2010, across an amazing run of 39 events.
www.fizik.it
www.thebrownleebrothers.com
