Nutroganics Inc, a specialist distributor and brand building firm operating in the healthy lifestyle marketplace, has executed a memorandum of understanding (MOU) with sports nutrition specialist USN (Ultimate Sports Nutrition (Pty) Ltd). The new deal sees the two companies working together ‘to introduce USN products to the United States and on other business opportunities within the nutritional supplement and healthy lifestyle industries.’
USN was founded in South Africa in 2000 and specializes in the marketing of sports nutrition supplements. USN’s international product portfolio offers endurance-focus sports performance, weight-loss and muscle-building products that are currently sold in over 40 countries. USN generates over US$100 million in revenue annually.
Albe Geldenhuys, Founder & CEO of USN, said “USN is thrilled to announce this opportunity to work with Nutroganics to develop new products and introduce the USN brand into the United States.”
“This MOU further expands Nutroganics’ footprint in the global nutritional markets,” added David Sackler, CEO of Nutroganics. “We value USN’s commitment to being at the forefront of sports nutrition research and consumer marketing, and we look forward to significant future success with USN.”
Nutroganics’ strategy is ‘to acquire revenue-generating businesses, including brands, related manufacturing facilities, and established distributors operating in the healthy lifestyle marketplace.’ The company notes that it will create value by aggregating revenues across businesses, exploiting shared ‘co-packing’ arrangements, expanding production capabilities, identifying margins of efficiencies, and capitalizing on linear costs benefits.
In addition, Nutroganics will ‘facilitate organic growth by increasing ‘own-brand’ sales, relabeling products to target additional market segments, and expanding sales channels through the sharing of distribution and retail account bases.’
www.nutroganics.com
www.usn.co.za
