The Jenson Button Trust Triathlon supporting Cancer Research UK has started to announce the first wave of brand partners for the 2014 triathlon. The event takes place on Saturday 12 July at the stunning 5 star Luton Hoo Hotel and estate in Bedfordshire, UK.
Brands confirmed include Mobil1, Huub, Rudy Project, CELIA lager and Santander – which lend their support to the triathlon for the third year in succession and remain key partners for the event.
On these latest sponsor partnerships Jenson Button said “I am really pleased how plans for the 2014 triathlon are coming together. A major part of making sure the triathlon consistently improves as an event for competitors and spectators alike is having passionate brand partners, so it is great to be able name a number of them now.”
Santander, Mobil1 and Huub have been confirmed as full corporate sponsors with Rudy Project and CELIA lager confirmed as official partners. Further brand sponsors will be announced in the coming weeks.
Now in its third year, the Jenson Button Trust Triathlon is a unique event. It combines tri racing with a relaxed festival atmosphere; it has a true family feel with a buzzing event village, post-race party with prizes presented by F1 driver Jenson Button, live music and a barbeque.
The 2014 event will give competitors the chance to race twice, with the preliminary heat consisting of a 300m lake swim, 9K bike ride and 2.5K run. The top performers will then go on to the final (750m swim, 15K bike ride and 2.5K run) with the runners up entering the ‘wooden spoon’ race.
www.jensonbutton.com/triathlon
www.justgiving.com/jensonbutton
www.cancerresearchuk.org
