US wheel maker Rolf Prima has announced its partnership with Paragon Technologies as the Rolf Prima Wheel Systems distributor for South Africa, effective immediately. Headed by Sean Southworth and based in Cape Town, Paragon Technologies will be handling all Rolf Prima business in the region.
Backed by a very technical team of committed reps, and a focus on the independent bicycle retailer, Paragon Technologies is looking forward to bringing Rolf Prima’s extensive line of hand built bicycle wheels to the South Africa and Namibia region.
Established in 2001, Paragon Technologies started by importing Thomson seat posts and stems and has evolved to be one of the most well regarded distributors ‘focused on hard to find brands and incredible service.’
Eugene, Oregon, based Rolf Prima ‘hand-builds high performance bicycle wheels for discriminating riders and elite athletes across the world.’ A pioneer of paired spoke engineering, the Rolf Prima story is punctuated by a decade-long string of technological achievements, each dedicated to enhancing performance, value and reliability.
The company notes that the continued pursuit of design perfection is evident in every wheel Rolf Prima makes, ‘each expertly crafted by our team of passionate master wheel builders…. At our shop in Eugene you’ll find avid cyclists doing what they love; riding, racing, and picking up groceries by bike… along with producing the world’s finest hand-built wheels.’
www.rolfprima.com
www.paragontech.co.za






