Myprotein, is celebrating ten years in the sports nutrition and supplement industry with a huge online sale. Claimed as ‘Europe’s #1 online sports nutrition brand’, Myprotein, is celebrating ten years at the forefront of the supplement industry with a major online sale that started on Tuesday 27 May.
From its humble beginnings with a £500 overdraft facility, the company has recently launched in the USA after becoming a leading player in the European sports nutrition market.
Since The Hut Group took control in 2011, a full business overhaul has seen Myprotein grow from a base of under £20 million sales, to forecasted revenue of over £100 million in 2014. The growth has reportedly been driven by The Hut Group’s disruptive Tech Platform; the technology behind an international roll out that now sees Myprotein trade in the Nordics and US, as well as the UK and mainland Europe.
Myprotein now offers over 1,000 product lines, with items ranging from energy, recovery and weight loss supplements to training accessories, gym clothing and healthy snacks.
CEO Andy Duckworth said “It’s been a great journey so far for Myprotein, but it’s only the beginning and we have so much more in the pipeline. Our site redesign is just around the corner and we have 8 more international sites on the horizon. Our team are hugely passionate about the brand, the sports nutrition industry, and most importantly, giving the best to our customers.”
He added, “We’ve always aimed to offer the finest quality products at the lowest prices and we’re constantly looking to enhance the customer experience via our fully trained, seven day a week customer service team, and industry leading delivery options. Our scale ensures the best prices across Europe, and as we grow we pass the savings on to our valued customers, and invest in our range.
“In addition to our social media giveaways, the birthday sale is a great way to give something back to our customers – we wouldn’t be here without them and we want them to celebrate with us.”
