PowerBar´s Nutrition Lab, the sports nutrition brand’s platform for the exchange of ideas with athletes, is now inviting UK athletes to actively participate in the development of sports nutrition.
The exclusive community of Nutrition Lab athletes will be able to: join creative online workshops; home test product prototypes; and meet for group discussions to exchange ideas with other athletes, trainers, nutritionists and PowerBar staff members about new products, nutrition and sport in general.
PowerBar notes that this constant exchange of ideas ‘will lead to products that match the nutritional requirements for optimum athletic performance and help endurance athletes reach their goals.’
Athletes can apply at: www.powerbar-nutrition-lab.com.
In 1986 PowerBar developed ‘the world’s first energy bar’ and went on to become a leading international sports nutrition brand. To ensure it stays on top as a nutrition pioneer, PowerBar is constantly working on ‘innovative, science-based solutions and has always relied on the exchange of ideas with top athletes to optimize its products.’
Now, the PowerBar Nutrition Lab aims to involve ambitious amateur athletes in the development of sports nutrition. Under the motto ‘By athletes for athletes’, the company is building an athlete pool with cyclists, triathletes, runners and more. These athletes will test products, exchange ideas and provide food for thought for innovations and improvements.
Test, try, meet professionals
PowerBar notes that athletes´ opinions count. As part of the Nutrition Lab, athletes will meet with nutritionists, trainers, and experts from PowerBar to discuss taste, product concepts and packaging. In addition to product testing at home and online, the company organizes meetings at European hotspots where Nutrition Lab athletes might also have the opportunity to meet professional athletes.
Last year, Sebastian Kienle joined the first Nutrition Lab in Munich, Germany. The current Ironman 70.3 World Champion joined the discussion, shared experiences and gave feedback on various products.
Everyone can apply
The PowerBar Nutrition Lab is open to athletes of all abilities not just professionals or aspiring elites. Every athlete from UK has the opportunity to apply at www.powerbar-nutrition-lab.com. The company also notes that the opinion of all members of the Nutrition Lab matters.
‘Athletes bring their own ideas and can play their part when new products are developed – either directly on-site in one of PowerBar´s European offices or in the context of online workshops.
PowerBar provides fuelling options, training tools and motivation to help athletes ‘push to defy their physical limits.’ The company’s products are backed by decades of sports nutrition science and the brand has a created-by-athletes-for-athletes development process. The portfolio includes a line of performance energy products featuring C2MAX which is a scientifically developed combination of different carbohydrate sources.
The portfolio also includes post-workout protein products formulated to build and repair muscle and promote recovery after training and competition. In addition to BMC Racing, PowerBar continues to support some of the world’s top endurance events including the Tour de France; Ironman; the Boston, New York City, CGI Rock ‘N’ Roll and Berlin Marathons; as well as thousands of grassroots endurance events globally.
www.powerbar-nutrition-lab.com
www.powerbar.com
