The Uplace-BMC Pro Triathlon Team has recruited a new Marketing & Communications Manager. From today, Geert De Wael will be responsible for the development and implementation of the marketing & communication strategy of the team.
Geert De Wael is an economist with an extensive media background (tvbrussel and Sanoma) and he has an additional degree in professional sports management. He is also an amateur triathlete and looks forward to support ‘the most ambitious project in triathlon today’.
His aim is to secure maximum media coverage for the team, with a focus on professional communication. Based in Belgium, Geert De Wael will be the first contact person for all questions and requests concerning press and marketing issues on the Uplace-BMC Triathlon Pro team and its athletes.
In January, the Uplace-BMC Pro Triathlon Team revealed its full 2014 line-up… Corinne Abraham, Bart Aernouts, Liz Blatchford, Dirk Bockel, Will Clarke, Helle Frederiksen, Sofie Goos, Romain Guillaume, Ronnie Schildknecht and Axel Zeebroek will compete for Uplace-BMC.
These 10 world-class long distance triathletes have already collected 39 Ironman titles, 75 Ironman podium finishes and 7 top-10 spots in the Ironman Hawaii World Championship.
“Last year, we announced our ambition to become the most successful professional team in the sport,” said Team Manager Bob De Wolf. “We have worked very hard to set up a professional structure and expert support, and most importantly, to attract the talent that makes this ambitious goal a realistic one.”
To become the best in triathlon
The Uplace-BMC Pro Triathlon Team is outspoken in its goal to become the most successful long distance triathlon team. Team manager Bob De Wolf is clear in his comments: “Our number one ambition is for all our athletes to qualify for and to be competitive in the World Championships Ironman in Hawaii and/or the World Championships Ironman 70.3. The ultimate goal is to win the Ironman Hawaii. Throughout the season, the team aims for victories in Ironman, Challenge and other key long distance races. We want to be the best team in the world and we want to measure this in results: we want to win.”
Structure & support
Uplace and BMC Switzerland have committed to the Uplace-BMC Pro Triathlon Team for a minimum of two years with a clear intention to continue afterwards. Owner and named sponsor Uplace is responsible for the operational management of the team. Its five dedicated departments – operations, marketing, athletic, bike-technical and medical – provide the athletes and their coaches with coordinated professional support.
A range of partners supports the Uplace-BMC athletes: Shimano/Pro bike components, Pearl Izumi race and training clothing, Lululemon casual clothing, Continental tubulars, Giro helmets, Tacx bike trainers and drink bottles, fi’zi:k saddles, Sailfish wetsuits, Compressport compression products, Sands Beach Active for warm weather training, BMW Le Couter, Adidas Eyewear, Bakala Academy sports-scientific support, Etixx sports nutrition, Best Swim Centre for an annual Mallorca training camp, Sportoase pool and gym facilities, and Assumax insurance.
www.uplacetriathlon.eu
www.uplace.eu
www.bmc-switzerland.com
