ModCraft, a brand communications agency ‘representing authentic people and innovative brands across sports, lifestyle, health and fashion’ has welcomed Rob Vermillion to the team. Vermillion comes to ModCraft with an impressive personal and professional background.
The primary focus of Vermillion’s professional background has centred on the strategic development, branding, marketing and execution of some of the largest track and field events in the United States. At ModCraft, Vermillion will manage client accounts, implement strategic brand activation, lead clients’ elite athlete and influencer portfolio and facilitate social media platforms.
A graduate of Colorado State University, Vermillion was a three-time conference champion in the 800m and 1500m on the track while earning Academic All-American Honors. After he graduated college, he raced as a professional athlete competing for the Nike Farm Team in Palo Alto, California, and Oregon Track Club Elite in Eugene, Oregon. Alongside his racing career at the OTC, he received his MBA with an emphasis in Sports Marketing from the University of Oregon.
Upon receiving his professional degree, he served as the Executive Director and Marketing Director of the Oregon Track Club where he helped bring about a renaissance in Eugene’s endurance scene through the rebranding of Track Town, USA – a moniker recognized world-wide, identifying Eugene as a global mecca for Track and Field.
“We couldn’t be happier to have Rob on the team,” said Shanna Burnette, Co-Founder of ModCraft. “He brings an ideal combination of industry insight, established relationships and a passion for success. He is a great person both personally and professionally, and we are confident that he is going to make a lasting impact.”
Launched in early March 2013, ModCraft continues to highlight an integrated and comprehensive approach to brand communications and media outreach. The team works closely with its client base to craft and execute PR strategies, marketing initiatives, brand activation and content creation to grow clients’ businesses by connecting them to their core consumers and reaching wider audiences.
Currently representing Oiselle, Infinit Nutrition, Soleus, Nuun, ASSOS, Kara Goucher and Lauren Fleshman, ModCraft maintains a selective client base to ensure a uniquely integrated and comprehensive approach to brand integration and media outreach. ModCraft specializes in ‘developing results-driven relationships between brands, top media outlets and influencers to create stories, increase brand awareness, and drive sales.’
