Infinit Nutrition, the pioneer in customized nutrition and creator of the patented ‘Osmo-Fit Osmolality system’, has launched a new website with a simplified product customization and ordering process, alongside enhanced features such as social sharing and live consultations.
The new infinitnutrition.com redesign marks a milestone for the company, which has spent the last 7 years studying and working directly with athletes about their nutritional needs, and in doing so is a worldwide leader in customized nutrition for individual athletes.
In conjunction with the new site launch, Infinit has introduced four brand new flavours available for custom blends: salted caramel, mocha, chocolate, and pink lemonade.
The company’s Osmo-fit system aims to ensure that the nutrition solution delivered to the customer will be equal to the osmolality of what naturally occurs in the human body. This will be showcased in the ‘interactive web platform that simplifies and ensures the Osmo-fit customization.’
“The new website takes what we have learned and completely transforms the user experience, not only for current returning customers, but also for new customers,” explained Michael Folan, Infinit Nutrition’s Founder and President.
“Infinit strives to offer the best and most simple nutrition for any athlete and this new website reflects that simplicity.”
First time customers to the site, regardless of athletic ability, sport, or nutritional knowledge, will discover an easy-to-use questionnaire to create a customised nutrition blend. The questions aim to be simple and approachable, ‘even for nutritional newbies’, including ‘Do you train for speed more than duration?’ or ‘How long are your typical races or training sessions?’
The consumer can then adjust or save their blend for later, buy it, or share it with friends and training partners across their social networks (Facebook, Twitter, Instagram, Vine, and Pinterest), or even within the Infinit community where other athletes can then purchase it or customize it.
Customers will also now have the convenient choice of selecting any of the Infinit Pre-set Formulas and customizing those as their own.
Infinit offers auto-ship functionality, allowing scheduling of recurring shipments, together with instant live chat for product information and ordering questions. Athletes will be able to schedule an appointment online with one of Infinit’s own nutritionists as well as access a nutrition library for race and training education. The enhanced video library includes How-to’s on determining sweat rate, caloric needs, race day concentration, and interviews with top professional athletes.
Infinit Nutrition was founded in 2004 and was based on the concept that everything an athlete needs is found only in his or her bottle. Isotonic solutions (same osmolality as our own body fluids), maximum carbohydrate absorption and 100% all natural flavours with no added colours or artificial ingredients make Infinit Nutrition’s formulas simple and unique.
According the company, there is no need to supplement with gels, salt pills or bars with Infinit Nutrition’s product line.
