K2 Sports – the owner of triathlon wetsuit and apparel brand Zoot Sports, a leading global provider of high performance outdoor equipment and apparel, and a subsidiary of Jarden Corporation, has entered into an agreement to acquire the Squadra brand and business.
A release from K2 notes that the acquisition of Squadra, a leading designer and manufacturer of a full line of custom cycling and triathlon apparel, ‘complements K2 Sports’ growing portfolio of leading endurance sports brands.’
“Squadra’s strong design capabilities and efficient manufacturing operations, paired with K2 Sports’ expanded global distribution network, will create significant opportunities,” said Tim Petrick, President and CEO at K2 Sports. “We are delighted to welcome Dan Weatherford and the Squadra team to the family.”
Dan Weatherford, Squadra’s President said, “We’re proud of the business we have built with the support of our employees and look forward to this new chapter. We’re excited to join the K2 Sports team and to work to take advantage of the future expanded growth opportunities the transaction brings to the business.”
K2 Sports, based in Seattle, Washington, has achieved success through ‘innovative product offerings, marketing programs, and multiple brand acquisitions.’ The company operates 14 brands and is ‘globally renowned for its non-traditional advertising, graphics, and high performance products throughout its portfolio.’
With wholly owned subsidiaries in Canada, Central Europe, Japan, Korea, and Scandinavia and distribution in more than 60 countries, ‘K2 Sports continues to assert its position as a global leader across multiple categories of sporting goods.’
Squadra is a leading provider of custom cycling and triathlon apparel and accessories. The company was founded in 1996 by Dan Weatherford, initially as the licensor of the Italian Castelli brand. Today, products are sold primarily under the Squadra brand name in the US as well as across 20 countries worldwide.
www.k2sports.com
www.squadra.us
