Five years ago, with ‘nothing but drive and passion to fuel her dream’, Catharine Arnston founded ENERGYbits, a sports nutrition company that sells algae tabs to athletes and fitness enthusiasts. Arnston notes that algae is one of the most nutritionally dense foods in the world, but, until now, its health and energy benefits have been virtually unknown outside of Asia.
Thanks to Boston-based ENERGYbits, knowledge about algae is finally growing and so is the buzz about the brand amongst the endurance sport community.
Even global shipping giant FedEx just released a short video about ENERGYbits…
Fuelling the body with bits
Catharine Arnston, Founder and CEO of ENERGYbits explained, “We are honoured to work with FedEx, one of the largest and most respected brands in the world. FedEx is an inspiration to us and we share their same values of innovation, customer service and giving back to the community.”
According to Arnston, ENERGYbits is no ‘overnight success story’. As every entrepreneur knows, it takes hard work, passion and commitment to turn their vision into a bona fide success. ENERGYbits has spent years educating athletes, runners and consumers in general about the benefits of algae. The company’s efforts are finally paying off as athletes coast to coast across the US start to select ENERGYbits to ‘fuel their race, improve their game, or take their performance to the next level, all without caffeine, chemicals, sugar or gluten.’
Endorsements from high-profile athletes, such as NHL’s Andrew Ference and three-time USA Olympian David Oliver further bolster the buzz about ENERGYbits algae. The company feels that… ‘It’s only a matter of time before the rest of the world discovers what these pros already know. That it works.’
Timing is key
The company notes that the timing for ENERGYbits seems perfect. ‘Athletes and consumers are finally aware that good nutrition drives health and performance and are eager to find healthier, plant-based alternatives to gels, energy drinks or sugary snacks.’
ENERGYbits continues by pointing out that ‘nutritionally empty processed foods can have as many as ninety ingredients and are usually full of preservatives.’ In contrast, ENERGYbits has just one ingredient – organically grown spirulina algae, a type of plant grown in water and pressed into tiny tablets that are easy to swallow and easy to carry.
There is nothing else in ENERGYbits except ‘100% plant-based green nutrition’ that, according to the company, includes the highest concentration of chlorophyll and protein in the world. ‘This helps explain why The United Nations, Carnegie Institute, and NASA endorse algae as the most nutrient dense food in the world.’
Ready for take-off
With word starting to spread about ENERGYbits, the team is busier than ever. The company participated in the Winter Olympics in Sochi, Russia, launched a new website, exhibited at the Boston Marathon, and just had FedEx help spread the word with its featured video.
ENERGYbits Inc is a sports nutrition company owned by Bits of Health Inc, a five year old nutraceuticals operation based in Boston, Massachusetts. ENERGYbits Inc. sells four brands of algae tabs to professional and amateur runners, fitness enthusiasts and general consumers.
www.energybits.com
www.bitsofhealth.com
