UK sports products distributor Fit Brands has been appointed by high-performance headphones manufacturer Monster to be the UK distributor of its iSport headphone range to sports and fitness speciality retailers.
Monster chose Fit Brands because it ‘wanted a distributor with a proven track record and strong relationships to the sports sector in the UK, with the aim of increasing its UK market penetration.’
Leveraging Monster’s heritage as a leading manufacturer of high performance headphones, Fit Brands will be responsible for supplying UK retailers with Monster’s range of on-ear and in-ear headphones for health and fitness use and providing Monster with sales, marketing and distribution support.
Monster’s iSport range consists of four headphones:
- The wireless on-ear Freedom; and three in-ear models:
- The top of the range Victory, with noise isolation for the most intense workouts and extreme outdoor sports;
- The Intensity, which combines’ audio clarity with a comfortable fit that stays put through the most rigorous workouts’; and
- The Strive, the most compact model in the iSport arsenal, ‘which delivers high-impact sound at an affordable price, and lets you stay fully immersed in your environment.’
All iSport headphones feature the Pure Monster Sound feature, ‘tuned for a live music experience, so listening to them is just like being there.’
Jon Dennis, Managing Director of Fit Brands, said, “Research has found that listening to music not only distracts athletes from their bodily awareness – i.e. pain – but that it also ups your effort, puts you in the zone, helps you keep pace, elevates your mood and makes you want to move. So picking headphones that maximise your workout is a crucial decision.”
He continued, “We’re excited to be working with Monster. Our philosophy has always been to work with brands that offer something unique and Monster brings a long history of developing superior sound with it, and its products will bring endless benefits for those with an active lifestyle.”
Kathrin Noe, Monster’s Marketing Director for PR & Events, EMEA, said, “Monster has developed the iSport range for all kinds of athletes, ranging from those actively engaged in fitness through to amateur and elite athletes. We wanted to expand our product range to a new specialist fitness market and Fit Brands was the perfect match for us. It has a great product mix and outstanding sales rep experience. We looked at many distributors in the UK before really feeling comfortable with our choice.”
Noe continued, “Whilst we have a strong presence here in the UK, we’re looking to Fit Brands to help improve our brand awareness and market penetration in the sports sector. Whilst other sports headphones are available, none offer the combination of superior sound quality and superb fit that Monster specialises in. We believe that through Fit Brands we can convey this message and consumers will recognise the benefits of our products.”
A US-based company founded in 1979, Monster is now a leading manufacturer of high performance cables that connect audio/video components for home, car and professional use as well as computers and computer games, making ‘cables and headphones that are indispensable for music lovers, audiophiles, recording studios, sound professionals, musicians, custom-installers and home theatre enthusiasts.’
Monster continues to draw upon years of audio design and critical listening experience, to create the innovative, high performance cables and accessories that make it a leader in the industry. Already holding over 200 US and international patents, Monster is ‘continually striving to discover and develop new, advanced technologies and designs to meet the needs of the ever-advancing consumer electronics industry.’ Monster offers over 4,000 products and is sold in over 80 countries worldwide.
Fit Brands is a leading UK distributor of running and triathlon speciality sports products. It supplies a carefully edited collection of unique speciality sports products to its partners within the vendor, retail and consumer communities. ‘Fit Brands prides itself on the relationships built with these partners and the brands it represents are leaders and trendsetters in Europe.’
www.fitbrands.co.uk
www.monsterproducts.com
