Destination Races, the producer of the prestigious Wine Country Half Marathon Series is partnering with ModCraft, a brand communications agency ‘representing authentic people and innovative brands across endurance sports, fitness, lifestyle, health and fashion.’
Looking to leverage its strength as the pioneer, premier wine country running race series, Destination Races has enlisted ModCraft to expand the brand presence into running and mainstream, lifestyle audiences.
The ModCraft team will work closely with Destination Races to craft and execute standout branding strategies that will propel the Destination Races brand across media channels into new mainstream, lifestyle and food + wine spotlights.
Effective immediately, ModCraft will oversee all media outreach initiatives and strategies for the trusted Destination Races brand. ModCraft’s expertise will include ongoing, proactive brand communications and media outreach based around the Wine Country Half Marathon Series and future Destination Races events.
Matt Dockstader, Founder and President of Destination Races believes now is the right time for Destination Races and ModCraft to work together. “Destination Races has grown into a national brand that reaches beyond just the endurance industry. Our Wine Country Half Marathon series also integrates a wider range of cultural components, including wine, culinary, travel, lifestyle and fashion. We needed an agency that is connected to not only the core running industry, but also understands the broader cultural relevance of our events. ModCraft fits that role perfectly and we are thrilled to be partners as Destination Races continues to evolve.”
Destination Races is the original producer of the Wine Country Half Marathon Series with origins dating back eleven years ago with the first Napa-to-Sonoma half marathon in 2004. Since then, the umbrella brand has added six more half marathons across North America, each ‘offering unforgettable experiences in the country’s most sought-after wine regions.’
‘These boutique races have captured the imagination and passion of people everywhere who live life to the fullest.’ Starting two days before each race, Destination Races offers exclusive wine tastings and dinners at some of the highlighted wineries in addition to providing a Wine + Music Festival immediately following each half marathon, ‘portraying post-race celebration at its finest.’
“We are deeply honoured to represent Destination Races”, said Shanna Burnette, Co-Founder and President of ModCraft. “I have personally never experienced a race series that parallels the Wine Country Half Marathon Series. Every single detail is thought out and executed at the highest level.
“From the beautiful courses running past vineyards and orchards to the personal relationships you can build with some of the exclusive wineries in the region, there is nothing that combines running and the food + wine culture to this magnitude. The races are truly unforgettable.”
ModCraft is a brand communications agency representing people and brands across sports, lifestyle, health and fashion. Currently representing Oiselle, Infinit Nutrition, Soleus, Nuun, ASSOS, Destination Races, Kara Goucher and Lauren Fleshman, ModCraft ‘maintains a selective client base to ensure a uniquely integrated and comprehensive approach to brand integration and media outreach.’
ModCraft specializes in developing results-driven relationships between brands, top media outlets and influencers to create stories, increase brand awareness, and drive sales.
www.modcraftstudio.com
www.destinationraces.com
