Earlier this summer, advocacy organisation the Environmental Working Group (EWG) announced that leading sun care brand, Beyond Coastal, was one of only two sunscreen varieties to receive top ratings in both mineral and non-mineral sunscreens in its 2014 updated sunscreen guide.
The 8th-annual listing put out by the independent non-profit consumer resource group provides US consumers with ratings on protection levels and ingredient safety on over 1,200 sunscreens and lip balms.
The release of EWG’s 2014 ratings show all of Beyond Coastal’s three active non-mineral sunscreen formulas – Active SPF 34, Active SPF 16 and Active FaceStick SPF 30 – falling in the best 0-2 ‘low hazard’ range, a distinction gained by only seven out of 219 non-mineral sunscreens tested. (Toxicity ratings of each ingredient range on a scale from 0-10, with a lower rating indicating a relatively safer product.)
Among Beyond Coastal’s most popular products, the Active Face Stick SPF 30 – favoured by trail runners and surfers for its clean hands application – is one of two top rated non-mineral sunscreen sticks to receive the EWG’s best ‘low hazard’ rating, while the multi-flavoured Active Lip Balm line remains ‘the top-rated non-mineral lip balm on the market.’
A favourite among top athletes – including Beyond Coastal ultra-endurance competitor Rebecca Rusch – the water-resistant and broad spectrum UVA/UVB protecting formulas are distinguished by their 89% inactive ingredient make up – grape seed extract, jojoba oil and coconut oil to name a few. This ingredient base works to protect, nourish, repair and hydrate the skin.
The brand’s line of oxybenzone and paraben-free natural sunscreens and lip balms has grown in popularity among outdoor athletes since its launch into the outdoor market in 2006.
“I am always amazed by the knowledge people have about harmful ingredients manufacturers put into sunscreens,” said Tom Ferries, Director of Marketing at Beyond Coastal sun care. “Watchdog websites like the Environmental Working Group are doing a tremendous job of educating consumers and providing invaluable information to those looking to select the safest, most protective sunscreen for themselves and their families.
“We’re appreciative of their efforts to uphold sun care safety standards and extremely proud to have Beyond Coastal rated one of the top sun care brands on the market.”
Also rated in the ‘low hazard’ range by the EWG, Beyond Coastal’s 100% all natural mineral sunscreens – Natural SPF 30 and Natural Kids SPF 30 – feature a premium blend of zinc oxide and titanium dioxide, which ‘provides for a clean and clear physical sun screen to shelter skin from UVA and UVB rays.’
Beyond Coastal’s natural and active skin care lines are distributed across the bike, run, paddle, hiking and surf industries. The company has attended the popular Surf Expo in Orlando, Florida – and has spread quickly into the winter ski and snow markets where athlete ambassadors include skier McKenna Peterson.
Beyond Coastal was founded in 2006 with the goal of offering the cleanest, healthiest sun care products possible at a reasonable price. The sun care brand’s formulas are crafted to offer broad-spectrum protection and are packed with moisturizing botanical antioxidants that nourish, repair and hydrate the skin.
A signatory of the Campaign for Safe Cosmetics, a non-profit coalition effort dedicated to eliminating chemicals linked to cancer, birth defects and other health problems, Beyond Coastal is one of two companies to receive top ratings in both mineral and non-mineral sunscreens from the Environmental Working Group (EWG). The company is headquartered in Salt Lake City, Utah.
www.beyondcoastal.com
www.ewg.org
