Gatorade Endurance, a range of sports fuelling products from Gatorade for endurance athletes, and Ironman, ‘the largest participation sports platform in the world’, have announced a multi-year partnership. The tie-up between PepsiCo-owned Gatorade and Ironman will provide Ironman and Ironman 70.3 athletes with Gatorade Endurance Formula on US race courses beginning in 2015.
Through the new partnership, Gatorade Endurance Formula, served on over 300 endurance race courses nationwide across the US, will be distributed at all Ironman triathlons and Ironman 70.3 triathlons in the United States. The exclusive multi-year partnership will take effect on 1 January 2015.
“We are thrilled to be an official partner of Ironman, an organization that shares our passion for fuelling the endurance community,” said Brett O’Brien, Gatorade General Manager and Senior Vice President. “This partnership is a natural progression in our mission to provide the endurance community with innovative solutions that meet their specific fuelling needs.”
“We always look to partner with organizations that share our passion and commitment to helping our athletes succeed,” added Andrew Messick, Chief Executive Officer for Ironman. “Gatorade Endurance Formula is a product backed by science and one that our athletes know and trust. We’re confident that its presence on our US race courses will help get them to the finish line. We are delighted to have Gatorade Endurance in the Ironman family in the United States.”
Grounded in years of hydration and sports nutrition research conducted by the Gatorade Sports Science Institute, the Gatorade Endurance line of products helps deliver fluids and nutrients endurance athletes need for training and racing. Gatorade Endurance products are available at run, bike and tri specialty stores and online at fuelbelt.com.
www.ironman.com
www.gatorade.com/endurance
www.pepsico.com
