The team at Triathlete Europe has witnessed ‘record numbers of entries’ for a competition being run at triathlete-europe.com with the Uplace-BMC Pro Triathlon Team and a raft of tri brands.
The ‘Race like a Kona Pro’ competition represents a ‘unique competition collaboration between ten brands, the Uplace-BMC Pro Triathlon Team and specialist tri website triathlete-europe.com’. The competition has revolved around highlighting the sponsors working with the Uplace-BMC Pro Triathlon team, the all European Uplace-BMC team of athletes and Triathlete Europe’s readership.
The competition has seen participants get a chance to win a daily prize in the lead up to the IRONMAN World Championships in Kona, Hawaii, which took place on Saturday 11 October. Although, there’s also a grand prize draw in the mix ‘to win all the prizes and a BMC TM02 105 bike’.
Triathlete Europe notes that the competition has also helped to boost traffic to its site – with unique visitors in the 1 September to 15 October 2014 period standing at 175,000, up 7% year on year.
The competition was promoted on Triathlete Europe’s website, e-newsletter and social media, whilst the Uplace-BMC Pro Triathlon Team used its own and its athletes’ social media outlets to push the message to a wide audience. The participating brands added further weight to the competition using their social media channels to widen the audience still further.
The brands involved included included Sailfish, Pearl Izumi, Shimano, Continental, Etixx, Adidas Eyewear, Tacx, Fizik, Giro, Scicon and BMC.
The Triathlon Europe and Uplace-BMC Pro Triathlon team competition remains open until Tuesday 21 October.The competition includes the following prizes:
- 1 Sailfish Attack wetsuit
- 1 Pearl Izumi tri-suit
- 1 pair of Shimano TR60 triathlon shoes
- 1 Giro Air Attack TT helmet
- 1 Etixx Sports Nutrition packet
- Adidas Tycane pro race glasses
- 10 Tacx drinking bottles
- A fi’zi:k Tritone K:ium saddle
- A set of Continental tyres
- A Scicon AeroComfort Triathlon Bike Bag
Those who participated in every contest within the main competition, leading up to the IRONMAN World Championship on Saturday 11 October, also have the chance to win the whole package in the final contest, together with a world class triathlon bike from BMC Switzerland, the BMC TM02.
Triathlete Europe will be working with other brands and athletes in the coming months to continue similar activities.
