USA Triathlon (USAT) has announced a new Bronze-Level Partnership with Boom Nutrition, which will serve as the organization’s Exclusive Energy Gel through 2017.
Boom Nutrition is best known for its Carb Boom! Energy Gels, which are ‘made with real fruit purees and concentrates with no added sugars, artificial flavors, colors or sweeteners.’ Boom! will provide energy gels at on-course aid stations for USA Triathlon’s four owned National Championships: Age Group (Olympic-Distance & Sprint), Collegiate, Duathlon and Youth & Junior.
Additionally, all USA Triathlon annual members, including athletes, coaches and race directors, will receive a 20% discount on Carb Boom! Energy Gels. Members can access their code by logging in to their personal account on usatriathlon.org.
“We are very excited to partner with USA Triathlon for the coming three years” said Boom! CEO and longtime USA Triathlon member Tony Lammers. “USA Triathlon is the largest multisport organization in the world and triathletes have been passionate supporters of Carb Boom! Energy Gels for years. The entire Boom! team welcomes the opportunity to work closely with USA Triathlon as we enter this exciting new era for both of our organizations.”
“Boom Nutrition has a proven history within the energy gel space, and we’re pleased to add their expertise to USA Triathlon’s family of partners,” said Chuck Menke, USA Triathlon Chief Marketing Officer.
“More than any other endurance athletes, our members recognize the benefits of nutrition during training and competition, and we look forward to fuelling race participants with Carb Boom! Energy Gels at select USA Triathlon National Championships.”
www.usatriathlon.org
www.boomnutrition.com
