Reporting another year of double digit growth for its award winning goggles, swimwear, triathlon wetsuits and accessories, Aqua Sphere is further expanding its UK team with the appointment of Stacey Langlois as the brand’s dedicated Swimwear Specialist.
Aqua Sphere notes that Stacey brings indispensable understanding to the position as a result of her marketing role at DW Sports Fitness where she worked across both the fitness clubs and the retail stores of the business. With special emphasis on swimwear, her function gave her vital insight into the wants and needs of customers as well as buying trends and the growing importance of new technology developments.
Experiencing the retailer’s perspective, Stacey has built up a vital knowledge of the challenges facing store managers in terms of delivering quality and price within shrinking space constraints. Stacey said “Every year Aqua Sphere is intent on bringing the very latest fabric innovations to its swimwear ranges, with an emphasis on breaking new ground in terms of comfort and performance.
“This is effectively illustrated in the latest Aqua Light collection, the first ever collection of water repellent suits made specifically for fitness and recreational swimmers – which retains less water and dries six times faster than traditional fabrics, making the transition to life outside the pool markedly more comfortable and hassle-free.”
She continued, “In addition, the design team also understands that styling and fit are critical and it is really exciting to see the brand create a strong visual identity for itself and position itself as the brand of colour. Customers really do have a superb choice in terms of shape, cut and pattern and I am very eager to help deliver fresh swimwear solutions to all sizes of retailer.”
Further underlining the company’s commitment to the UK swim market, Aqua Sphere is also enhancing its sales team with the appointment of Sarah Sheath, an individual with significant sports market experience and formerly responsible for sales of Bjorn Borg sports apparel.
Sarah takes control of Aqua Sphere’s product range, including goggles, swimwear and wetsuits, for retailers in the South of England. She said “Aqua Sphere is a superb premium brand and well respected within the sports retail sector. With exciting times ahead, including the outstanding new partnership with Michael Phelps, I am really looking forward to being a part of this!”
