Maverick Multisport, which is comprised of an elite team, age group team and junior team, is continuing it expansion path in 2015. Having recently got its athletes, sponsors and guests together for its Maverick Multisport Pro Camp, the team organisers have now unveiled a new and improved main website and a new dedicated area for its custom apparel venture with SUGOI.
The Maverick Multisport/SUGOi Apparel store has been open for 2 weeks and closes on 20 February 2015. SUGOi will print athletes’ apparel and ship it directly to the consumer approximately 4-5 weeks after the online store closes. Whilst the apparel store is focused predominantly on short product runs for the team’s age group athletes, the custom apparel can be purchased by anyone.
The new Maverick Multisport website includes elite athlete bios and race results for all six pros on the elite team roster. Sponsor logos feature predominantly and the organisation’s elite camp has a dedicated area. In the coming weeks, this will showcase the interaction between the team’s elite athletes and sponsor partners.
The Maverick Multisport Pro Camp took place on 16-18 January 2015 – with a range of activities and individuals present. The full pro style camp showcased Maverick Multisport’s six pros with a full slate of industry experts also attending.
Running over three days in Louisville, Kentucky, the event included: photographs; sponsor specific product shots; video; team meals; bike builds and bike fits; lactate threshold testing; live online streaming of a few portions of the event including product testing/bike fit/pro panel; and a community/team roll out party.
