Triflare is pleased to announce a multi-year partnership with 2X Lifetime Fitness Series Champion, St. Anthony’s Triathlon Champion and 2013 Triathlete Magazine’s Top American Female Triathlete, Alicia Kaye.
Alicia Kaye said “Continuing my relationship with Triflare is extremely important to me. It feels amazing to be a part of a growing company whose brand and mission has completely changed the way I view myself on race day and as a female athlete. My goal is to share that message with other female athletes by racing and training my best in Triflare’s beautifully designed race suits and clothing.”
Triflare founder Andrea Robertson said “We’re honoured to have Alicia Kaye as part of our company mission. She’s an inspirational athlete and exemplifies all of the characteristics of a world class athlete. Our goal at Triflare is to support Alicia and help her feel her best while she’s racing. Alicia has been a fantastic ambassador for Triflare since 2013 and we feel as if we have grown as a company alongside her growth as an athlete.”
Triflare designer Kim Mclean added “Each piece of Triflare apparel is designed to fit and flatter an athlete’s body. Our company purpose is to help athletes to feel powerful and confident while they are racing and training. Alicia demonstrates what power and confidence look like on the racecourse. We are thrilled she believes in us, our creative and bold designs and has embraced all that is Triflare. Alicia inspires us to push ourselves to our design limits, to say we are inspired by her determination and diligence is an understatement.”
Alicia Kaye competed in her first triathlon when she was just 11 years old. The native of Smithers, British Columbia, Canada, became a professional triathlete at the age of 14. Now 32, Kaye has competed in and won triathlons around the world. In 2014, Alicia had seven race wins including her first win at the 70.3 distance (Muskoka). Additionally, she had 10 podium finishes in 2014. For 2015 Alicia is planning to race in 12 races including the Challenge Triple Crown (in Dubai, Oman and Bahrain), Oceanside 70.3 and St. Anthony’s Triathlon.
Triflare is a sportswear company that designs, markets and sells a range of high fashion competition and post-competition apparel products for men and women. The initial product focus of the company was on women’s triathlon suits and post-competition casual wear. Since then, Triflare has expanded its range of products to racing, running and swimwear for women and for men.
