Running Specialty Group (RSG) has announced an increased presence in the Greater New York City market with the addition of JackRabbit Sports, consisting of four locations. Additionally, JackRabbit owner and founder, Lee Silverman, will join RSG’s leadership team in Denver, Colorado, as Senior Vice President of Brand Strategy.
“We are extremely proud to have JackRabbit join the RSG family and to further strengthen our leadership team through Lee’s vast knowledge of the specialty channel,” said Running Specialty Group President Bill Kirkendall. “Lee has built a very strong, industry-leading brand in the New York metro area. We look forward to continuing Lee’s vision of expanding the JackRabbit brand in the region, which is a key target market for RSG.”
“This is an exciting moment for JackRabbit and I’m thrilled about the opportunity to take this next step in my career with RSG,” said Silverman, who will focus on driving company-wide branding, e-commerce and strategic partnership initiatives.
“I know the JackRabbit community will continue to be well-served as we increase our brand experience through RSG,” added Silverman. “We take pride in the level of service our staff provides customers – whether they’re lacing up for the very first time or they’re experienced triathletes. That service commitment remains and I am confident we’ll only heighten our engagement with all of our customers in joining RSG.”
Silverman is also the owner of WIN Detergent, which will continue to operate independently of the Running Specialty Group with no change in ownership.
JackRabbit opened its doors in 2003 and serves runners throughout NYC with its locations in Brooklyn, Union Square, on the Upper East Side and the Upper West Side. In addition to sponsoring local races and teams, JackRabbit offers training programs for all fitness levels centered on running, cycling and swimming as well as triathlon and cross training.
With a strong commitment to community involvement, JackRabbit encourages participants to join local clubs to make connections and support homegrown charitable events.
The Running Specialty Group (RSG) is an operating segment of The Finish Line. This includes 75 specialty running stores in 16 US states and the District of Columbia under The Running Company, Run On!, Blue Mile, Boulder Running Company, Roncker’s Running Spot, Running Fit, VA Runner, Capital RunWalk, Richmond RoadRunner, Garry Gribble’s Running Sports, Run Colorado, Raleigh Running Outfitters, Striders, Indiana Running Company and JackRabbit Sports banners.
www.jackrabbitsports.com
www.run.com
www.boulderrunningcompany.com
