365Competitors, which specialises in cover for event registration fees, has signed a deal with Dave McGillivray, Race Director of the Boston Marathon, and his business DMSE Sports. The agreement introduces 365Competitors’ event registration fee protection at several DMSE Sports events, including the 2nd Annual Gloucester Event, to be held on 21 August 2011.
Registration Fee Reimbursement protects the registration investment of athletes should they become injured or ill and unable to participate in an event. 365Competitors’ products and services are available for sporting events across the United States, including; running events, from 5K to marathons, as well as cycling, duathlons, triathlons and beyond.
Via its Registration Fee Reimbursement, the company also provides an easy way to thank participants, many of whom have been loyal for decades, by protecting their interest in an event.
Company President and founder Ken Baldo said, “I’m passionate about educating as many athletes and events as possible about Registration Fee Reimbursement, and our new web site will allow us to reach a vast audience. As a runner, I know how heart breaking it can be when an injury or illness prevents me from competing. Losing registration dollars really adds to the sting. With Registration Fee Reimbursement, virtually any event can ease this pain and create goodwill for their event. It truly is good for the sport.”
Running enthusiast Neil Ruggiero said “Races aren’t cheap anymore, and it’s hard to be able to put forward the money to register if you’re not 100% sure you’re going to be able to make it due to an injury or illness. So, usually, I wait. Thanks to 365Competitors, I can register early with no worries.”
According to 365Competitors, there are a number of benefits with its Registration fee Reimbursement:
- Create positive buzz and gain an edge over the competition – When news spreads that an event has added Registration Fee Reimbursement, participants will possibly choose the event over others that do not offer it.
- Strengthen goodwill with participants – 365Competitors reimburses 100% of the participant’s registration fees, offering peace of mind and relief from the pressure of participating while injured or ill.
- Boost registration sales and convert the undecided – Having Registration Fee Reimbursement gives participants the confidence to register early for events that are costly or far off, and may even be a deciding factor when choosing from multiple events.
- Increase sponsorship funding – Registration Fee Reimbursement sweetens the deal for vendors who want to associate their brand name with an event, creating additional sponsorship opportunities.
- Reduce Potential DNFs – When athletes need not race injured or sick for fear of losing their investment, events see a reduction in potential DNFs, and thus see an increase in the percentage of finishers.
365Competitors is dedicated to educating race promoters and their athletes about the benefits of the company’s Registration Fee Reimbursement services. It is understood to be the only company currently offering Registration Fee Reimbursement.
Interested parties can go to www.365competitors.com and request an instant revenue quote, by which race promoters can assess earnings through the offering of Registration Fee Reimbursement to their runners/participants. The new website showcases a user-friendly interface with detailed information about the service, company background, sponsorship options and current charity/community outreach projects.
365Competitors’ fee structure takes into consideration each participating race event’s budget, registration fees, sponsorship opportunities, as well as, additional benefits.
