Event registration specialist ACTIVE Network has announced the return of Tri-California Events to ACTIVE’s roster of key customers. According to a release from ACTIVE, ‘Tri-California chose ACTIVE because of the leading technology company’s ability to deliver data insights, online registration and participant marketing, timing and virtual event bags together in a comprehensive, one-stop-shop solution.’
This business reunion supports the 34th Annual Wildflower Triathlon Festival, one of the oldest triathlons in the US, scheduled for 30 April – 1 May 2016, at Lake San Antonio, South Shore in Monterey County, California; the Alcatraz Challenge Aquathlon and Swim on 29 May in San Francisco; the Triathlon at Pacific Grove on 11-12 June in Pacific Grove, California; the San Francisco Triathlon at Alcatraz on 21 August 21 and the Scott Tinley Triathlon on 1-2 October in San Luis Obispo, California.
‘Tri-California’s decision to return to ACTIVE was due to ACTIVE’s significant focus on and investment in creating best-in-class technology, infrastructure security and its newly launched data solutions, as well as ACTIVE’s long-term commitment to the sport of triathlon.’
“With the growth of the sport of triathlon and an increasingly competitive landscape, we needed a partner who could not only deliver scalable, reliable technology, but who also has a pulse on the industry overall,” said Terry Davis, founder and CEO of Tri-California Events.
He continued “ACTIVE has all the technology to support our entire planning and execution process. From data insights and analytics to help us make more informed, data-based business decisions to registration, timing, volunteer management, virtual event bags, mobile apps and more, ACTIVE makes it easier than any other technology company in the market to manage our events and offer an enjoyable experience for our participants. We’re confident in the value ACTIVE brings and believe ACTIVE will positively impact the success of our events this year and beyond.”
Tri-California replaced its current registration system with ACTIVEWorks Endurance, ACTIVE’s centralized online registration platform ‘with extensive marketing solutions and participant management capabilities’. The event organiser also leverages ACTIVE Network Activity Cloud to gain insights about market and participant trends as well as information on pricing and event analytics.
Tri-California will also utilize ACTIVE’s Virtual Event Bags technology platform to offer triathlon participants a more convenient way to access merchandise offers from sponsors and supporters prior to, during and after race day. The ACTIVE Network | IPICO timing technology will also be used to time their triathlon events throughout California.
“We’re thrilled to have Tri-California Events back as a key part of our customer roster,” said Sam Renouf, General Manager of Sports at ACTIVE. “The investment ACTIVE has made over the past 24 months in our technology and data solutions is having a dramatically positive impact for our customers. In the sport of triathlon, event organizers are able to more easily understand the competitive landscape and tailor their marketing and branding efforts to attract the most participants using ACTIVE Network Activity Cloud, our leading-edge data analytics solution.
“The availability of ACTIVE’s timing and virtual event bag solutions are great add-ons to make it easy for event organizers to work with just one vendor, ACTIVE, for all of their technology needs. ACTIVE continues to be committed to growing the triathlon industry, and we plan to invest more time, energy and resources into listening to, supporting and providing significant value to our customers.”
Tri-California Events is an event production company founded in 1994 by CEO Terry Davis. The Wildflower Triathlon, produced by Terry Davis since 1983, is one of the most iconic events in the sport internationally. Tri-California produces triathlons, running events, swim events and other lifestyle events both owned and through contract agreements with other events.
The company also has a rentals and traffic division that has assisted in three world-series parades, one NBA parade, a Super Bowl event and numerous major festivals in Northern California. The Eternal Timing division times over 50 races per year utilizing the IPICO timing system. The Tri-California headquarters is in Pacific Grove, California, with offices in San Francisco and San Luis Obispo County.
ACTIVE Network is a leading global marketplace for activities and events, connecting participants and activity organizers, while offering data solutions and insights to help organizers drive increased participation and revenue.
ACTIVE Network annually processes nearly 100 million registrations and more than US$3 billion in payments for over 47,000 organizers and 200,000 activities and events worldwide. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia.
www.ACTIVEnetwork.com
www.tricalifornia.com
