Leading UK event organiser, Human Race, has announced that ICAP, a leading markets operator and provider of post-trade risk mitigation and information services, is to become Official Title Sponsor of L’Etape London by Le Tour de France.
One of the UK’s foremost cycle sportives, ICAP L’Etape London by Le Tour de France will take place on Sunday 25 September 2016, starting and finishing at the Lee Valley VeloPark, home of the 2012 Olympic Games.
As part of the partnership, 200 ICAP employees will take part in ICAP L’Etape London by Le Tour de France and will raise much-needed funds for a selected beneficiary, to be announced in due course.
L’Etape London was launched in 2015 by race organiser Human Race, alongside Le Tour de France owners ASO. The event was a hit, with 3,500 places in the sportive selling out as riders rushed to get a taste of participating. The three routes of 42 miles, 92 miles and 117 miles follow much of the Stage Three route of the 2014 Tour de France, when the Grand Départ took place in the UK.
Many exclusive Tour de France experiences feature as part of the event, including a timed finish around the 1 kilometre closed road track in London – with the opportunity to win official jerseys and prizes. The event village will also feature a replica of the famous Tour de France podium, alongside official cars, storyboards and photo opportunities.
Nick Rusling, CEO of Human Race, said “We spoke to a number of interested parties who wanted to partner on this prestigious event, but it soon became clear that ICAP were the right people to work with. They truly understand the full scale of the ride which extends the legacy of the 2014 event and the positive impact Le Tour de France brand has on the health and wellbeing of team members.”
David Casterton, CEO Global Broking, ICAP, said “The reach of cycling as a global sport is tremendous with many ICAP staff having a keen interest worldwide. Previously, groups of ICAP employees have taken part in many sportives, have completed the London to Paris ride on numerous occasions, and those that simply commute to work by bike has grown hugely over the last few years.”
He continued, “With that in mind, our sponsorship of L’Etape London by Le Tour de France was a natural fit for the company and enables us to offer all employees a unique opportunity to participate in a national sporting event. We are excited about this opportunity and look forward to working with Nick and the Human Race team.”
Human Race is billed as the UK’s largest and most diverse mass participation events company; owning and delivering over 35 events in triathlon, cycling, running, duathlon and open water swimming for over 70,000 participants of all abilities and ages each year. The company’s portfolio of events includes 11 triathlons, 9 cycling events, 6 running events, open water swims and kid’s events.
These events bring together an active community of people taking part in sporting events for reasons ranging from fitness, competition, charity, health, fun or to simply finish. The participants vary from nervous first timers from 4 to 80 through to World Champions. Collectively, the events raise millions of pounds for hundreds of charities.
ICAP is a leading markets operator and provider of post trade risk mitigation and information services. The group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, FX (foreign exchange), emerging markets and equity derivatives through to voice and electronic networks. Through its post trade risk mitigation and information services ICAP helps customers manage and mitigate risks in their portfolios.
www.humanrace.co.uk/cycling
www.icap.com
