UK bike industry distributor Zyro-Fisher has won an award for ‘outstanding bike sales for 2015-16’ at a recent LOOK international sales meeting at Magny Cours, France.
The award comes off the back of a very strong season for LOOK bikes in the UK, with an 85% increase in sales reported year on year.
Matt Barker, Zyro-Fisher CEO, said, “It’s great to receive recognition for the investment we have made with LOOK in the bike category. LOOK‘s bike program has continued to grow; and as it became a bigger part of our business it made sense for us to invest in a dedicated resource to manage this growth with the UK IBD channel.
“We recruited Alan Lewis just over a year ago and we have been really pleased with the work he has been doing alongside our brand team to build the LOOK bike brand in the UK.”
The new LOOK 2016-17 range has been unveiled this week and over the coming months Alan Lewis will be launching it to dealers throughout the UK. He will once again be on the road supporting retailers with staff training sessions to help boost sales, demo days and evening rides.
Off-site staff riding experiences will also aim to boost the trade experience surrounding Look bikes with a view to ensuring the brand presence continues to grow across all media channels.
b2b.fisheroutdoor.co.uk
www.zyro.co.uk
