Infront Sports & Media – which is integrated with IRONMAN as part of the recently formed entity Wanda Sports Holding – has sold its 5% stake in MATCH Hospitality AG, an international provider of sports hospitality sales and operations based in Zurich, Switzerland. The agreement was previously signed at the end of 2015, and closed in early June 2016.
A release from Infront added that the shares were ‘bought by a private investor, with no relation to Wanda Group, Infront or its subsidiary companies.’
The divestment follows Infront’s strategic decision made back in 2014 to shift the focus of its service portfolio away from any operational catering and hospitality solutions. At the same time, Infront adds that its commitment to the marketing of hospitality packages for major sports events remains unchanged, and continues to be an important element of its sales portfolio.
Infront Sports & Media manages a comprehensive portfolio of properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of sporting events – including distribution of media rights, sponsorship, media production and event operation. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront adds that it enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies.
Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.
