XTERRA’s owner TEAM Unlimited has confirmed that the award-winning XTERRA Adventures TV series, XTERRA USA and World Championship broadcasts will be available as a video subscription for Prime members, on Amazon Video starting 1 July 2016 in the US.
Four seasons (32 shows) of the half-hour episodes of XTERRA Adventures, and the 2012-through-2015 XTERRA USA and World Championship triathlon races will be available for US$2.99 per month as a video subscription available to Amazon Prime members via the Amazon Video app for TV, connected devices including Fire TV, mobile devices and online at Amazon.com/XTERRA.
Produced by TEAM Unlimited, the XTERRA Adventure Series, USA, and World Championship shows are executive produced by Tom Kiely, and narrated by triathlon-legend Whit Raymond. TEAM Unlimited added that the series will be Amazon’s first video subscription that looks into the world of off-road triathlon and the active, outdoor adventure lifestyle.
“Expressing the XTERRA brand through video has been a big part of XTERRA since the inception of the sport in 1996, adding a dynamic personality and a broader audience than we may have enjoyed through the events alone,” said Tom Kiely, CEO of TEAM Unlimited/XTERRA.
“We are thrilled to work with Amazon to make XTERRA video properties available as an on demand video subscription through their dynamic and far reaching platform, and provide access to virtually everyone in the active lifestyle space.”
With XTERRA, Amazon Prime members now have access to a range of off-road endurance sports racing action from around the world with profiles on the sports’ biggest stars and events. The XTERRA Adventure Series takes viewers on some of the world’s most accessible, and fun, outdoor adventures from surfing with legends in Hawaii to climbing the Sydney Harbor Bridge in Australia.
TEAM Unlimited LLC, founded in 1988, is the Hawaii-based television, events, and marketing company that brought off-road triathlon and trail running to the world under the brand name XTERRA. From a one-off race held on Maui, on one of the most remote island chains in the world, XTERRA has evolved into an endurance sports lifestyle brand with an international reach.
Over the past 20 years XTERRA has aimed to transcend its status as ‘just a race’ to become a ‘bona-fide way of life for thousands of intrepid athletes as well as an emerging brand in the outdoor industry.’ In 2016 XTERRA will offer more than 200 off-road triathlons and trail running events in 30+ countries worldwide and produce 10 adventure television shows for international distribution.
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