Triathlon industry organization Triathlon Business International (TBI) has announced that Quintana Roo will be the presenting sponsor of the 25,000 square foot Triathlon Pavilion at Interbike this September 21-24. The Triathlon Pavilion presented by Quintana Roo is a dedicated space located between booth #20033 and #20023 in Bayside B of the Interbike trade show in Las Vegas.
The Triathlon Pavilion ‘brings together all things multisport, providing a resource to bicycle retailers and manufacturers on how to reach triathletes, a growing segment of the bike industry.’
TBI and Quintana Roo will host six workshops by industry experts talking about how the sport and business of triathlon ties into the bike business. They will also host a ‘Pinot & Pints’ reception on Wednesday evening and a coffee station Wednesday through Friday mornings, offering ‘multiple opportunities to network, learn new things, make new contacts, talk to new resources and potentially make an unexpected deal.’
There is also an enter-to-win raffle for one lucky Interbike attendee to win QR’s newly-released PRthree tri bike.
Triathlon Pavilion Workshop schedule:
Wednesday 21 September
10:30 – Retailer Success: Driving Growth, Profitability and Loyalty Through Triathlon Club/Team Partnerships (panel)
Moderator: Seton Claggett, founder /CEO, TriSports.com
Panelists: John Cobb, Cobb Cycling/Cobb Mobb; Chuck Menke, CMO,USA Triathlon; Lloyd Taylor, Founder/CEO, Triathlon LAB, Inc.
12:30 – Women Power: Influences on Merchandising, Retailing and Events (panel)
Moderator: Kay Martin, Founder/CEO, BOCO Gear
Panelists: Holly Wiese, Founder/Visual Visionary, 3-Dots Design; Julia Polloreno, Member, Board of Advisors, Women for Tri; Richelle Love, Owner/General Manager, Tri It Multisport
15:30 – On the Slowtwitch Road with Dan Empfield: Lessons Learned From Retailer Partners
Speaker: Dan Empfield, Publisher, Slowtwitch.com
Thursday 22 September
09:30 – 5 Ways Bike Retailers Can Increase Sales by Catering to Triathletes (w/o Breaking the Bank!) (panel)
Moderator: Rob Klingensmith, President, Lens Agency
Panelists: Staci Brode, President, PlayTri; Mark Vautour, Store Manager, Landry’s Bicycles, Boston; Ron Schmid, General Manager, Fraser Bicycle
13:30 – Changing Dynamics of F.I.T.
Speaker: Dan Empfield, Publisher, Slowtwitch.com
15:30 – Is Custom Apparel Outperforming In-line Apparel in Your Store? (panel)
Moderator: Scott Kaylin , Co-founder/President, Champion System
Panelists: Lloyd Taylor, Founder /CEO of Triathlon LAB, Inc.; Rose Serpico, Owner, Tri It Multisport; Eric Sakalowsky, Global Marketing Director, Louis Garneau USA, Inc.
Interbike 2016 takes place on 21-23 September at the Mandalay Bay Convention Center, Las Vegas, Nevada. TBI initially joined forces with Interbike in 2012 to host the Triathlon Pavilion, originally a 5,000 square foot area, making 2016 the ‘fifth consecutive successful year of collaboration between the two entities.’ The show is the largest annual gathering of the bicycle industry in North America. Show hours are 09:00 to 18:00 on Wednesday and Thursday, and 09:00 to 16:00 on Friday.
www.triathlonbusinessintl.com
www.interbike.com
