Competitor Group, the organizer of the Rock ‘n’ Roll Marathon Series, and Synchrony Financial, a premier consumer financial services company, have announced a multi-year partnership. Under the new deal, the consumer financial services company is now a national US sponsor of the Rock ‘n’ Roll Marathon Series, the title sponsor of the Synchrony Financial Rock ‘n’ Roll Brooklyn Half Marathon and the presenting sponsor of Runner Tracking.
As part of Synchrony Financial’s efforts to help participants realize their unique ambitions, the multi-year agreement integrates the company throughout the Rock ‘n’ Roll Marathon Series. In addition to the title sponsorship of the Synchrony Financial Rock ‘n’ Roll Brooklyn Half Marathon, it will have dedicated marketing and hospitality opportunities at Rock ‘n’ Roll events nationwide.
Synchrony Financial also becomes the Presenting Sponsor of Runner Tracking, providing live mobile updates for family and friends to track runners at every Rock ‘n’ Roll event.
“As a leading consumer financial institution looking to empower others, we are delighted to provide Synchrony Financial a fully integrated sports marketing platform to engage with runners and spectators across the United States,” said Josh Furlow, President of CGI.
“We look forward to collaborating on new and innovative event experiences as they activate broadly across the Rock ‘n’ Roll Marathon Series and showcase their commitment to improving the success and wellness of every life they touch.”
“Our company recognizes that each individual has unique ambitions, whether working forward to finishing their first race or setting a new personal best, and our Rock ‘n’ Roll Marathon Series sponsorship enables us to engage our employees and race participants with events in 2016 and beyond,” said Bart Schaller, Chief Marketing Officer of Synchrony Financial.
“Integrating our ‘Synchrony Rocks’ programs with the series builds on our Health 360 initiative, which encourages healthy choices and physical activity to support the health and wellness of our employees.”
The Synchrony Financial Rock ‘n’ Roll Brooklyn Half Marathon kicks off on Saturday 8 October 2016. With Synchrony Financial’s headquarters in nearby Stamford, Connecticut, and 17,500 runners expected, the event will aim to be a celebration of the community. It features a new course starting at the iconic Brooklyn Art Museum and finishing in Prospect Park. It is one of the only running events to exclusively close major streets and landmarks in New York City’s most populous borough.
As presenting sponsor of Runner Tracking, Synchrony Financial will help to keep families and friends updated on their runners’ journey through each Rock ‘n’ Roll Half Marathon. With Runner Tracking registration, ‘fans can spend less time signing up for the service, and more time cheering their athlete on.’
The Rock ‘n’ Roll Marathon Series takes on miles of roads with music and entertainment at 30 destination events around the world every year.
www.RunRocknRoll.com
www.synchronyfinancial.com
