Interbike, the largest bicycle industry trade event in North America, has announced the details on new events and the live music added to its second edition of Fall CycloFest, set to be staged on 18-22 October 2017. Key brands including Cannondale, Santa Cruz, 3T, Pivot Cycles, Campagnolo, Shimano, SRAM and others have made early commitments to take part in the four-day event at the US National Whitewater Center just outside of Charlotte, North Carolina.
“This year’s event is shaping up nicely and should be even more exciting than last year,” said Pat Hus, Vice President of Interbike. “We learned a lot last year and are incorporating a number of changes this Fall, such as adding more race events, moving the music earlier in the day, shifting the expo closer to the main grounds and making the demo experience for consumers available beginning on Friday afternoon.”
In addition to traditional road, mountain and other cycling disciplines, the event will feature a number of e-bike brands as the US National Whitewater’s 25+ miles of singletrack make for an ideal testing ground. Several bands will have their latest e-bike innovations available to ride on both the private retailer and open-to-the-public consumer days.
Also returning is the kids’ Bike Rodeo, presented by the local Charlotte Bikin’ Dad’s organization. More than 150 kids rode the course last year with help and guidance from the organization’s volunteers. Kids and their parents came from Florida, Georgia, Alabama, Virginia and more to take part in the weekend festivities.
The event schedule has been enhanced with numerous off-road races, group road rides, happy hours and a film screening. Highlighting the event is the Fall CycloFest Cyclo-Cross race, which is part of the North Carolina Cyclo-Cross Series (NCCX). The race drew approximately 400 participants in 2016, who travelled in from many states along the eastern seaboard. A large purse and numerous prizes from participating sponsors and exhibitors have been established for winners.
A series of live music acts will entertain once again at Fall CycloFest, starting with the Industry Happy Hour on Thursday 19 October. The bands have been secured for Saturday night’s main act, which will be open to the public. The entertainment will start with Super Doppler, a psychedelic rock band from Norfolk, Virginia, that has been touring the eastern United States extensively. Headlining the event will be Griz Folk, a five-piece alternative rock band from Los Angeles. The band released their debut album in 2014, and has performed on Late Night with David Letterman, Conan O´Brien and more.
A limited number of booths and sponsorship opportunities are available at Fall CycloFest. For more information, contact andria.klinger[at]interbike.com or +1 949 226 5745.
