Industry veteran Seton Claggett has been named the Managing Director and lead consultant of Fortus. A release from Fortus notes that the company is ‘focused on helping companies navigate the current retail and manufacturing shift while analyzing all aspects of the operation, from business processes to company culture’. Seton Claggett will concentrate on working within the bike and outdoor industries.
Claggett was the founder and served as CEO of TriSports.com for the last 18 years and has held many other roles in the industry. His knowledge spans the industry ecosystem – from e-commerce to retail, manufacturing, race production, operations, fulfilment and marketing. His perspective as CEO of a leading retailer allowed him insight into the operations of many companies. Fortus notes that ‘he realized there was a great need, specifically in the manufacturing arena, to assist with the transformation from business to business (B2B) models to direct to consumer (D2C) models, as well as helping retailers optimize their online presence.’
“I really enjoyed working with other companies in the industry during my time as CEO of TriSports.com,” said Claggett. “After the business was sold I was approached by several CEOs, both retailers and manufacturers, for advice and to assist with a wide array of topics from contract negotiation, to operational optimization, to helping start up direct to consumer operations.
“I am really looking forward to using what I have learned over nearly two decades of e-commerce experience to help other companies not just survive, but thrive.”
