The Rock ‘n’ Roll Marathon Series has announced Michelob ULTRA as the official title sponsor of the Michelob ULTRA Rock ‘n’ Roll San Jose Half Marathon. The event will take place on Saturday and Sunday, October 6-7, 2018.
“Michelob ULTRA has been a loyal supporter of the Rock ‘n’ Roll Marathon Series, and we know our participants in San Jose will enjoy celebrating after a tough physical challenge,” said Stuart Selig, EVP of Global Partnerships, North America, for IRONMAN (which owns the Rock ‘n’ Roll series).
(Following IRONMAN’s acquisition of Competitor Group Holdings in 2017, and with it the Rock ‘n’ Roll Marathon Series, the run series has formed part of the IRONMAN and Wanda Sports portfolio.)
Runners who are 21+ along with a friend can visit the finish line beer garden to share a complimentary Michelob ULTRA Superior Light Beer, while quantities last.
“Michelob ULTRA is brewed for those who live fit and fun, and no partner better embodies that spirit than Rock ‘n’ Roll” said Azania Andrews, VP of Marketing for Michelob ULTRA. “We’re thrilled about the opportunity to come on board as a title sponsor in a market with such deep roots and passion for running, to deliver a meaningful and memorable experience for participants and spectators alike.”
‘Whether competing or cheering, Michelob ULTRA wants to congratulate runners for going the distance with the perfect beer after the race… Michelob ULTRA champions living an active and balanced lifestyle and being able to enjoy a superior light beer with exceptionally smooth taste and only 95 calories and 2.6 carbs.’
The musically themed Michelob ULTRA Rock ‘n’ Roll San Jose Half Marathon will feature two days of running beginning with the Rock ‘n’ Roll San Jose 5K presented by Brooks starting at 07:30 PST on Saturday, October 6, followed by the half marathon on Sunday, October 7. While taking in some of the scenery surrounding ‘California’s fastest half marathon’, this flat course is ‘packed with spectator support, boomin’ bands at every mile, and all new mile-markers that literally rock.’
The Michelob ULTRA Rock ‘n’ Roll San Jose Half Marathon participants can take on the ‘Remix Challenge’ by running on both Saturday and Sunday to earn the coveted Remix Challenge medal in addition to each race’s finisher medals.
Race weekend kicks off with a Health & Fitness Expo on Friday, October 5 from 13:00 – 18:00 and Saturday, October 6 from 09:00 – 17:00 at the San Jose McEnery Convention Center, West Hall. The expo will showcase vendors featuring the latest in running gear, nutrition and training; and is free and open to the public.
Runners will be treated to a scenic finish at the Plaza de Cesar Chavez in downtown San Jose where MarchFourth, ‘the colourful explosion of brassy funk, rock, and jazz’, will take to the Toyota Rock ‘n’ Roll Concert Series stage Sunday, October 7 at 11:15 to celebrate the day’s accomplishments.
