Danish apparel brand SAYSKY notes that its new Sub Rosa collection is defined by a stealthy and dark camouflage pattern, paired with details, prints and labels in red.
Sub Rosa is Latin for ‘under the rose’. According to the company…’It signifies secrecy and this collection symbolically represents our commitments to exclusivity and keeping our name away from the corporate world of running.’
The collection was launched with two unsanctioned street races in Copenhagen and Aarhus, the two largest cities in Denmark. The races aimed at further cementing the stealth nature of the collection. A small number of 35 runners were invited in each city, where they were challenged to track down urban checkpoints… ‘No course. No guidance. The runner with the fastest feet and street savvy would win.’
SAYSKY adds that… ‘We push performance forward without having to tell you to. We encourage you to enjoy exercising, so that you can elevate your status, surprise, inspire, change perceptions and do good things so that you too can become a star.’
Saysky was established in Copenhagen in 2013, with a mission to ‘create premium performance sportswear with an urban and casual attitude.’
The company aims to ‘progress and elevate the apparel scene of running, triathlon and performance training and to nurse the contemporary generation of athletes who are passionate and serious about their sport, yet with a laid-back mind-set.’
