Golazo Sports Netherlands and MYLAPS have signed a three-year agreement, to ‘offer best-in-class digital sports experiences to athletes and fans’. Under the deal, all participants and followers of Golazo events in the Netherlands, will experience MYLAPS technology. This helps to ‘ensure the latest developments in the area of automated timekeeping and digital live experiences.’
Golazo events in the Netherlands include: NN Marathon Rotterdam, Marathon Eindhoven powered by ASML, and NN CPC Loop Den Haag.
MYLAPS Sports Timing, a Dutch company with offices in the USA, Australia, China, Japan and Malaysia, is a specialist in automated sports timing and live performance insights. Golazo Sports Netherlands is using MYLAPS products and platforms before, during and after each event.
The technology interaction starts with the registration process and is further reflected during the event, with timekeeping and live services such as LiveTracking in mobile apps and social media integrations. Shortly after the race all results and insights are published on the results platform MYLAPS Sporthive.
“At Golazo our goal is to nurture passion and emotion in all our projects,” said Mario Kadiks, CEO of Golazo Sports Netherlands. ‘We want everyone to do sports. This is done through organizing sporting events, as well as sports promotion programs. To give our participants and fans the ultimate sports experience, we use the newest technology. We are convinced that this takes our events to a new level.”
Arno Kempenaar, Manager at MYLAPS Event Timing said, “In 1995 the Rotterdam Marathon was the first event in the Netherlands with automated chip timing for all participants. Nowadays, over 20 million racers and athletes per year perform in MYLAPS-timed contests, from the Olympics, major marathons, NASCAR and IndyCar to countless amateur events worldwide.
“We have been working with Golazo Netherlands for many years, and that’s always been a great pleasure. Golazo is the expert in organizing sports events and knows exactly what their participants, fans and sponsors nowadays need. With our solutions we are happy to do our part.”
In 2014 several Dutch organizations and Golazo Sports united their efforts in Golazo Sports Netherlands with offices in Rotterdam, Eindhoven and Groningen. Through this new venture, leading running events such as the NN Marathon Rotterdam, Marathon Eindhoven powered by ASML, the Ladiesrun Rotterdam (biggest ladies run in the Netherlands), the NN CPC Loop Den Haag and the Singelloop Utrecht (oldest competitive run in the country) are supported under the Golazo organisation.
The total number of participants of all its Dutch events has reached 240,000. Golazo adds that ‘there’s also plenty of room for new events’.
