Following a year in which the Brooks brand reported a 26% year-on-year increase in global revenue, Brooks Running Company has promoted Dan Sheridan to a newly configured role of Executive Vice President, Chief Operating Officer.
Responsibilities include leadership of the brand’s sales, e-commerce, digital, supply chain and information technology (IT) teams. As Brooks continues to pursue its goal of becoming ‘the #1 brand for all who run’, the company notes that Sheridan will be critical in overseeing the growth of its enterprise and digital platforms. He will also develop Brooks’ wholesale and e-commerce businesses, cultivating distributor partnerships across the world and building stronger connections with runners to fuel e-commerce.
“2018 was a fabulous year for Brooks,” said Jim Weber, CEO, Brooks Running Company. “The growth we’re seeing is incredibly exciting because it indicates our brand is resonating with runners who are choosing our gear as they head out the door on their runs.
“As we continue to grow, Dan’s experience leading teams, driving process and ensuring the runner stays at the centre of all business decisions will be invaluable.”
Sheridan joined Brooks Running in 1998 and through his career has been ‘critical in the continued growth of the brand and business’. Prior to his new role, Sheridan led global sales, e-commerce, business development and customer service.
“I’ve believed in this brand since the day I started and it’s been incredibly fun and rewarding to see our growth,” said Sheridan. “We’ve built an incredibly strong foundation focused on creating the best gear for runners worldwide. I’m excited by the opportunity to build on this success as we bring Brooks’ unique premium brand experiences to more runners around the world.
“In this new role, I’m specifically looking forward to digging deeper into how we scale our enterprise and digital platforms to better service our retail partners and runners everywhere.”
