Australian apparel and accessories specialist M2O Industries has announced the launch of its latest innovation in sock wear – the Active Endurance sock range.
“By reworking our Compression range, which is smashing it in all ultra-sports markets, we have been able to develop a new offering of technology and comfort for those who work hard on their feet,” explained Trent Fitzgibbins, Founder of M2O.
Billed as being ‘tight and super comfortable without M2O’s signature full-compression system’, the new range features:
- Bolstered heel pads – reducing impact stress;
- M2O’s Elite blended yarns – providing antibacterial protection, moisture wicking and odour reduction with greater durability;
- Seamless toe boxes for maximum protection and longer wear while reducing chafing and blisters;
- Mesh panels for enhanced aeration and additional moisture wicking;
- Impact + Energy Transfer system, a fabric weave developed to direct and convert high-pressure tread points into energy zones along the foot and leg;
- Scientifically developed food bed tracks to improve grip and accelerate the moisture wicking process; and
- Heat transfer zones designed around the proximity of arteries and veins in the ankle to aid thermal exchange and keep the entire foot cooler.
Priced from AU$15 upwards, the new Active Endurance line is designed for ‘casual, corporate and fashion-minded customers’. Products include anklets through to full knee length socks.
M2O Industries is an Australian company, established in 2016 by Trent Fitzgibbins, Founder and original owner of JetBlack Cycling.
M2O designs, develops and sells cycling endurance products globally. The ranges include Compression Socks, Active Endurance Sport Socks, Performance Hydration Systems and Anti-chafing Skin Care Products, specifically designed with the active lifestyle in mind.
M2O Industries works closely with world-leading downhill mountain bikers and teams including START Cycling Team (UCI team); Trek Shimano mountain bike team; Mick Hannah, Tracey Hannah and Sam Reynolds from UR Team Polygon; Danni Beecroft, James Hall, and 7x MTB solo 24Hour world Champion Jason English.
