The Philadelphia Insurance Triathlon (PHLYTRI), one of the largest and most popular triathlons in the US, has extended its partnership with Cadence Cycling and Multisport Centers for its 2010 event taking place on 25-27 June 2010.
"Cadence is one of PHLYTRI’s founding partners and this partnership is one reason for our event’s tremendous growth and popularity," said PHLYTRI Race Director Lars Beck. "Our athletes have come to expect a world-class experience and working with Cadence has allowed us to set a high standard. From race support, coaching, testing and a retail presence, Cadence offers our athletes a multitude of services from the leading authority in multisport located right here in our hometown."
The PHLYTRI-Cadence partnership news comes on the back of confirmation that the 2010 PHLYTRI Olympic Distance Race has been selected by the USAT Mid-Atlantic Regional Council to host the USA Triathlon Mid-Atlantic Regional Club Championship. Taking place on 27 June 2010, the club championship will offer a prize purse totalling US$5,000 (€3,400).
Recognised as one of the leading cycling and multisport training centres in the US, Philadelphia-based Cadence provides world-class products, coaching programmes, cutting edge training advice and physiological testing services.
"Cadence has been proud supporter of the Philadelphia Insurance Triathlon since its inception in 2005," said Brian Walton, founder of the Performance side of the business for Cadence and a 1996 Olympic Silver Medallist. "It’s no surprise our customers and athletes make this event a priority on their schedules as they rave about the organisation and the support they receive on this exciting and scenic course. Whether it’s to place in the top three of the age group or simply to have their best time of the year, it’s the crown jewel race of triathlon on the East coast!"
Taking place on 25-27 June, the 2010 PHLYTRI will host an entire weekend of events including the Olympic distance race (1.5K swim, 40K bike and 10K run) with a US$13,500 (€9,215) prize purse, a Sprint distance race (0.9K swim, 24K bike and 5K run), Kids Fun Run & Duathlon and a two-day multi-sport expo.
The Cancer Center at Children’s Hospital of Philadelphia (CHOP) will once again serve as the event’s official charitable partner with various activities promoting and raising funds for CHOP. Primary among those will be the Karr Barth CHOP Charity Challenge, a team challenge competition included in Saturday’s Sprint distance race. PHLYTRI is proud to also partner with the Leukaemia and Lymphoma Society’s Team in Training programme and the American Cancer Society’s DetermiNation programme as athletes dedicate their training and participation to raise money in the fight against cancer.
