2XU has now extended its product line to incorporate an extensive range of Custom Spec sublimated garments to cover the needs of athletes, teams, shops, corporate organizations and event staff across the US. On the international stage, 2XU is a leading performance apparel and sports compression brand across multiple channels including triathlon, cycle, run, endurance and general sports.
Sports Multiplied (SM), exclusive distributor for 2XU within the US launched this new apparel offering at the recent Interbike 2011 show. After receiving a positive response, 2XU and SM have hired Jenn Santel to oversee and manage this new Custom Spec Apparel division for the US market.
“Jenn has a broad knowledge of our industry, with experience in retail, event management, and along with her specialization in the custom spec arena, makes her a perfect fit for the role,” said Chris Sinkovich, Sales Director for Sports Multiplied. “The Custom Spec line will augment our already successful 2XU performance in-line products, providing stores, event organizers and teams the opportunity to create additional revenue through our quality custom spec apparel.”
2XU, headquartered in Melbourne, Australia, has been supplying custom spec domestically for several years Down Under, and has partnered with SM to bring a custom spec solution to the US.
”With our fabric technologies, production processes and relationships with factories, we are excited to enter the competitive custom spec market in the USA,” said Jamie Hunt, Production/New Products Director and one of the principals of 2XU. “Quality and performance are key tenants of the 2XU brand and our Custom Spec is no different as garments need to fit correctly, offer performance, comfort and durability,” he added.
A comprehensive line up of both male and female Custom Spec sublimated apparel will be available in early November 2011, and includes an extensive range of products for cycle, triathlon, run and staffing/media categories. Based on experience gained from Australia’s Custom Spec division, the USA team will hit the ground running. Although this will be a new division for the 2XU US business, with the accumulation of knowledge, tried and tested processes and product quality, 2XU looks forward to quickly earning a reputation as it has achieved with its in-line products.
For more information on 2XU Custom Spec sublimated apparel, please contact the Custom Spec division directly on: +1 760 603 9700 or e-mail Jenn Santel at jenn.santel[at]sportsmultiplied.com.
